Let me first state that contrary to popular belief, content creation for brands in industries such as SaaS, FinTech and the like is not boring! I have spoken at length with social media experts and content marketers who prefer to create content for brands in industries like entertainment, consumer goods, retail, fashion or even manufacturing. The argument is that for these industries, the process of content creation is more interesting and fun in comparison to B2B and SaaS brands, which they find more difficult, brain-draining and low-performing in terms of engagement. While I understand their points, I maintain that content creation for B2B and SaaS brands is indeed challenging, but that’s part of what makes it so interesting. So if you happen to find yourself in a new role operating in this industry, or you’re looking for ways to create interesting content, you’ve stumbled on the right article. The key is to find what your audience finds interesting and create accordingly. Once yo
