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Marketing, Comms & PR Best Practices

Share questions, tips and best practices.

38 Topics
DinoDelic
mEmployee
DinoDelicmEmployee
posted in #ExpertsWithInsights
What do you want to learn?? 🤓

Hello mCommunity Nation!I've been having a blast exploring fascinating insights with top minds in the Marketing, Communications, Insights, and Strategy spheres. We're continually looking to deepen and enrich these discussions, so I have a couple of questions for you:Are there specific experts or unheard topics you're keen to learn more about? What challenges in your field do you wish were discussed more often?Your input is invaluable—it helps us shape meaningful conversations that resonate with and benefit you.I love how every episode pushes my thinking and uncovers new knowledge. Have you had similar experiences with any of our episodes?Please share your thoughts and episode ideas with us—every piece of feedback helps us deliver content that sparks curiosity and connection.Thank you for being such an engaging part of our journey!

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DinoDelic
mEmployee
DinoDelic
mEmployee
DinoDelicmEmployee
published in #ExpertsWithInsights
Episode 4: Unlocking the Art of Competitive Intelligence and Collaboration in MarketingPodcast

In this episode of the Expert Exchange Podcast, host Dino Delic sits down with Tim Bowman, Head of Compete, Product Marketing at Asana. This conversation explores the concept of three personas in business, the importance of teamwork, the role of friction in collaboration, and the challenges of working in large companies. We also delve into the value of competitive intelligence and the secret of being an introvert, and conclude the conversation with a discussion on the career path in competitive intelligence.In this conversation, Tim Bowman discusses the power of declarative memory and abstract thinking, as well as the importance of memory plasticity and learning. He shares his insights on the gap between learning and application and the fear of scaling ideas. Tim also emphasizes the need for milestones in life and the value of progress. He explores the mindsets required for strategy and the significance of optimism, patience, and humility. Tim highlights the benefits of user manuals an

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Joris Progress Communications
Explorer
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in #ExpertsWithInsights
Episode 3: Reimagining Influencer Marketing: Beyond the Numberspodcast

Brandi Boatner, a digital communication expert at IBM, shares her deep insights on social media, storytelling, and her life in New York in a compelling narrative. She stresses the importance of authenticity and living one's truth both in personal and professional realms. Brandi opens up about the complexities of dating in New York, noting the cultural nuances and diverse expectations that shape the dating scene. In her professional capacity at IBM, Brandi excels as a communications specialist, where she is responsible for bringing creative ideas to life and forging them into tangible outcomes. She discusses her career journey extensively, underlining the significance of cultivating strong relationships within the industry. These connections are not only pivotal in her role but also crucial in executing effective brand storytelling. Highlighting a common misconception in influencer marketing, Brandi advises against focusing merely on an influencer's follower count. Instead, she advocate

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Maria Dehne
mChampion Level 3
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in #ExpertsWithInsights
Episode 2: The Power of Data Storytelling in Marketing and CommunicationsPODCAST

In our second Expert Exchange Podcast titled "The Power of Data Storytelling in Marketing and Communications," host Dino Delic speaks with Becky Gandillon, Practice Lead for Data & Analytics at Centric Consulting. Becky shares an in-depth look at her approach to collaboration partnerships, which typically spans a six-week period of assessing a company's current data usage and challenges, followed by another six weeks dedicated to envisioning a future state and crafting a strategic plan.Becky underscores the importance of integrating technical expertise with a keen understanding of business goals and customer needs. She elaborates on the crucial balance between data-driven decision-making and leveraging contextual knowledge from subject matter experts. Advocating for self-serve data analytics tools, Becky highlights how these empower business teams to engage with data effectively and make informed decisions.The episode also explores the delicate balance between people and technology

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Maria Dehne
mChampion Level 3
kelly.bebenek
mEmployee
kelly.bebenekmEmployee
published in #ExpertsWithInsights
🎥 Tune into Our New Video Podcast – Expert Exchange!NEW

Hello Meltwater Community,We're excited to announce that today marks the official launch of our Expert Exchange Video Podcast! Every Monday, we'll be releasing new episodes that dive deep into the world of marketing and communications, bringing you insights and strategies from some of the industry's leading voices. Why Tune In?Diverse Topics: Each week, we explore different facets of marketing and communications, from data storytelling to crisis management and beyond. Our episodes are designed to provide valuable lessons that will help enhance your strategies and boost your career. Expert Guidance: Hosted by Dino Delic, our enterprise area director and a master of storytelling, the podcast features a lineup of experts known for their transformative approaches and deep industry knowledge. They share practical tips and experiences, offering you real-world advice that's both authentic and actionable. Engaging Video Content: Our video format allows for an enriched viewing experience, bring

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Maria Dehne
mChampion Level 3
Jacinda Espinosa
mEmployee
Jacinda EspinosamEmployee
published in #ExpertsWithInsights
April #ExpertExchange: Storytelling as a Catalyst for Connection with Jamila BlackMeetup

Would you rather watch a webinar or get 1:1 time with an expert in your field?We think we know the answer. 👇 Our highly-anticipated Experts Exchange virtual meetups are back and you won’t want to miss the next one! On April 30th, we welcome back Jamila Black, Communications Officer with the Mother Cabrini Health Foundation, for a fireside chat in this #ExpertExchange virtual meetup: Storytelling as a Catalyst for Connection.In this interactive session, we’ll highlight Jamila’s work with Mother Cabrini Health Foundation on their documentary film, Our Larger Community, and how it provides a point of connection with their audiences. Highlights will include:The importance of a multimedia strategy How personal stories facilitate connection Why film as a medium? Actionable advice to create a similar project for your organization Your Q&A, and more! Register here to save your spot! About JamilaAs a proud New York native from the vibrant South Bronx, Jamila Black brings a rich cultural ba

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Jacinda Espinosa
mEmployee
Jacinda Espinosa
mEmployee
Jacinda EspinosamEmployee
published in #ExpertsWithInsights
New Year, New #ExpertsWithInsights!Announcement

Hey there, #FriendsWithInsights! You might have noticed that this channel currently has far fewer #Experts than you’re probably accustomed to seeing pinned to the top of the page. To assist navigating our back catalog of #ExpertsWithInsights content, we’ve started this fresh new #ExpertsWithInsights channel, and renamed the old one: #ExpertsWithInsights (2023) channel.  What does it mean?Since the kickoff of mCommunity’s #ExpertsWithInsights program, we’ve featured 13 different blog series from the PR, Communications, and Marketing experts here in mCommunity! 🤩This is obviously super exciting, but with such a high volume of stickied posts at the top of the page, we noticed that navigation was starting to get a little overwhelming. To help simplify the process, we’ve started this new channel, where’ll continue to share new #Experts content every Monday as we go forward into 2024 🚀 This change will help ensure that our new voices don’t get lost, and also that you’re still able to easil

522
Cristina Mendes
mChampion Level 1
Gloria Imevbore
#ExpertWithInsights
Gloria Imevbore#ExpertWithInsights
published in #ExpertsWithInsights
Guide to Building Influencer Strategy for Brands#ExpertsWithInsights

If you’re here, I’m guessing you’re either considering influencer marketing for your brand or you’re interested in learning more about leveraging influencers to meet your marketing objectives.Either way, you’ve come to the right place! By the end of this article, you’ll be able to identify the perfect influencers that suit your brand, partner with those influencers to yield desired results, and create viral content together. What is (or isn’t) Influencer Marketing?Let’s begin by defining exactly what we mean when we talk about influencers. Influencer marketing is often described as brands partnering with popular figures like celebrities and bloggers with a large following for brand exposure, but the true meaning is much broader. While that definition is not totally incorrect, the most basic definition of influencer is simply someone who can influence others. I prefer to think of influencer marketing as a form of integrated marketing that leverages individuals with a significant social

852
Cristina Mendes
mChampion Level 1
Gloria Imevbore
#ExpertWithInsights
Gloria Imevbore#ExpertWithInsights
published in #ExpertsWithInsights
Meet Gloria Imevbore, #ExpertWithInsights (Brand Strategy)#ExpertsWithInsights

Meet Gloria  Hello there! I'm Gloria Imevbore and I’m mCommunity’s #ExpertWithInsights for January. I’m excited to spend this month talking about brand strategy and influencer marketing with you all. I have spent the past seven years in Marketing and Communications, and I’m currently the Head of Community Management & PR at Interswitch Group. I am passionate about creating strong brand identities and building communities around them, as well as acting as a liaison between the brand and its audience. It’s important to me to ensure that lines of communication between these two sides remain open. I also volunteer as a faculty advisor with First Founders, and was recognized in 2023 as one of the top FinTech PR professionals by Propel. Aside from First Founders, I currently volunteer as the Lead, Brand Manager for Rophe Global (a faith-based NGO focused on reaching individuals in unreached communities with free medical supplies/care, charity initiatives and evangelism through mission tr

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Cristina Mendes
mChampion Level 1
Gloria Imevbore
#ExpertWithInsights
Gloria Imevbore#ExpertWithInsights
published in #ExpertsWithInsights
5 Key Brand Strategies for Adoption in 2024#ExpertsWithInsights

In recent years, the branding landscape has undergone a significant shift, marked by the gradual growth of trends such as digital technology, influencer marketing, environmental consciousness, and sudden disruptions in the form of artificial intelligence and other technological advancements. For brands, the choice is clear: innovate and adapt, or risk becoming irrelevant. While this may sound challenging, even frightening, I personally find it exciting. This situation provides creative brand and marketing professionals with the opportunity to do things differently, experiment with creativity, and play in new areas of innovation. Here I’ll be sharing my top five favorite trends in brand strategy shaping the branding landscape in 2024, according to industry experts. This year sees artificial intelligence strengthening its influence on the industry, as well as increased emphasis on authenticity, personalization, and influencer marketing. Let’s explore the implications of each, and how bra

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BarBell24
Influencer
Zach_Lepard
mEmployee
Zach_Lepard
published in #ExpertsWithInsights
🎞️ Watch: Mastering Crisis Management with Aurora Meyer, APR

If you missed the live session, don’t worry! Yesterday, February 27th, mCommunity hosted an Expert Exchange discussion on Mastering Crisis Management & Learning Actionable Evaluation Techniques with Aurora Meyer, APR of Columbia Public Schools.  Some highlights included: Four key components of an after-action report. Ground rules for conducting an effective and constructive after-action report. How to gain maximum value from the process and ultimately from your team. Walk through an effective after-action report. If you weren’t able to make it, or if you need to watch it again to take in all the amazing insights Aurora shared, we’ve got you covered! Watch the recording right here!   Do you have follow up questions for Aurora? Thoughts on any of the insights that were shared? Sound off in the comments! 👇

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Jacinda Espinosa
mEmployee
Gloria Imevbore
#ExpertWithInsights
Gloria Imevbore#ExpertWithInsights
published in #ExpertsWithInsights
Creating Compelling Digital Content for B2B & SaaS Brands#ExpertsWithInsights

Let me first state that contrary to popular belief, content creation for brands in industries such as SaaS, FinTech and the like is not boring!  I have spoken at length with social media experts and content marketers who prefer to create content for brands in industries like entertainment, consumer goods, retail, fashion or even manufacturing. The argument is that for these industries, the process of content creation is more interesting and fun in comparison to B2B and SaaS brands, which they find more difficult, brain-draining and low-performing in terms of engagement. While I understand their points, I maintain that content creation for B2B and SaaS brands is indeed challenging, but that’s part of what makes it so interesting.  So if you happen to find yourself in a new role operating in this industry, or you’re looking for ways to create interesting content, you’ve stumbled on the right article.  The key is to find what your audience finds interesting and create accordingly. Once yo

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Maria Dehne
mChampion Level 3
TaskeenKhan
#ExpertWithInsights
TaskeenKhan#ExpertWithInsights
published in #ExpertsWithInsights
Meet Taskeen Khan, #ExpertWithInsights (The Future of Healthcare Marketing)#ExpertsWithInsights

Note from Jacinda (1/22//2024):Due to an unforeseen event, Taskeen is unable to join us for her final two posts in this series. We’re working together to reschedule, and we hope to bring her back in the near future to finish, and we’re also working on programming to feature our Healthcare Circle again in the future. Thank you for your understanding and patience. We’re excited to continue building out programming for the Healthcare Circle. You can help steer the direction of who we talk to and what they share. Please reach out to me via DM or in this announcement thread to let the mCommunity team know what would be most helpful for you.  Meet Taskeen    Hi, I’m Taskeen Khan, and I’m mCommunity’s Healthcare Circle #ExpertWithInsights for January. I'm an Integrated Marketing Manager in the healthcare industry, based in Johannesburg, South Africa. I have over a decade of experience in Communications and Marketing, and have spent the past six years transforming my brand’s digital presence w

572
Maria Dehne
mChampion Level 3
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