Welcome to Data-Driven Communications

You may have started seeing Data-Driven Communications (DDC) pop up across Meltwater. Now, we’re bringing more of it here to mCommunity.

DDC is a practice designed to help communications professionals use data to make better decisions, connect their work to the priorities of the business, and become more strategic advisors to their organizations.

And you’ll be hearing a lot from me as the head of the Data-Driven Communications practice at Meltwater. (I hope you enjoy analogies, but hey, I have to be known for something!)

I’ve been at Meltwater 17 years and work closely with communications leaders at complex global organizations exploring some of the biggest questions facing the profession: How do we move beyond reporting metrics to generating intelligence? How should AI change the way communications teams work? How do we earn greater influence with leadership? And how do we demonstrate the impact communications has on the business?

A great place to start is Earning Your Seat, our podcast series featuring conversations about the changing role of communications, data, AI, measurement and what it takes to become a more strategic communications leader.

Over the next few months, we’ll be sharing more resources, courses and opportunities to put these ideas into practice.

Thanks for being here!