Welcome to Boolean BTS, the new mCommunity video series that takes you behind the scenes of how Meltwater uses Meltwater to craft compelling narratives for our blog and social media campaigns.
You may recall our text post of this same content: Boolean BTS: The Top Emojis of 2023. This video covers the same steps in a more visual format to show you how to:
- Create boolean searches in Explore using emoji operators
- Generate a Share of Voice comparison using saved searches
Want to reproduce the results from the Meltwater Blog: The Top Emojis of 2023? Follow the steps in the video and use this toolkit!
Boolean Strings for Emoji Searches
Copy and paste each of these boolean strings into an Advanced Search in Explore:
| Emoji | Description | Boolean |
| 😊 | Smiling Face with Smiling Eyes | emojis:😊 NOT (RT OR QT) |
| ✨ | Sparkles | emojis:✨ NOT (RT OR QT) |
| 🥰 | Smiling Face with Hearts | emojis:🥰 NOT (RT OR QT) |
| 😍 | Smiling Face with Heart-Eyes | emojis:😍 NOT (RT OR QT) |
| 🙏 | Folded Hands | emojis:🙏 NOT (RT OR QT) |
| 🔥 | Fire | emojis:🔥 NOT (RT OR QT) |
| ❤️ | Red Heart | emojis:❤️ NOT (RT OR QT) |
| 🤣 | Rolling on the Floor Laughing | emojis:🤣 NOT (RT OR QT) |
| 😭 | Loudly Crying Face | emojis:😭 NOT (RT OR QT) |
| 😂 | Face with Tears of Joy | emojis:😂 NOT (RT OR QT) |
Filters Used
To limit results to English language social media, use the following filters on each separate emoji search:
Source type:
- Deselect the following Source Type filters:
- Blogs
- Broadcast
- Comments
- Forums
- News
- Podcasts
- Product Reviews
- Request for Proposal
- RSS
(I ended up with 8 social media source types selected. This may be different for you, depending on how many social media sources are part of your Meltwater subscription)
Language:
- English
Date Range
The blog used January 1 through November 30, 2023 for the comparison search. If you’re looking to replicate those results, do the same - otherwise, do what you find interesting!
Sound off in the comments 💬
- In the video (and the original text post), I mentioned using “angry” or “afraid” emojis in searches to assist in crisis management - what’s another use case for emojis in Explore?
