In todayās Boolean BTS, weāre taking a look at the Meltwater blogās breakdown of 2023ās Top 10 EmojisĀ on social media. For that post, our team used Meltwater to analyzeĀ the usage ofĀ the top 10 emojis of 2023 according to Emojipediaās mid-year rankingsĀ in English-language social media posts.Ā Now I get to be the oneĀ to share the boolean youāll need to perform these searches on your own. š
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How to do social listening for emojis
Social media-specific operators, including emojis,Ā are vital for ensuring youāre paying attention to the right conversations. For example, it can help you stay ahead of a crisis by including emojis associated with anger or fear to your searches (example: emojis:š”,Ā orĀ you can find a few other examples in our Boolean Library).Ā
Fortunately, the emoji operator makes searching an absolute breeze. To set up each emoji search, the steps and even the boolean operators will all be the same. Here are the steps youāll need to follow for each emoji youād like to track:
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Step 1: Create an Advanced Search in Explore
Step 2: Copy and paste the boolean for the emoji youāre searching into Explore.
Here are the ones our team used for the blog:
| Emoji | Description | Boolean |
| š | Smiling Face with Smiling Eyes | emojis:š NOT (RT OR QT) |
| āØ | Sparkles | emojis:āØ NOT (RT OR QT) |
| š„° | Smiling Face with Hearts | emojis:š„° NOT (RT OR QT) |
| š | Smiling Face with Heart-Eyes | emojis:š NOT (RT OR QT) |
| š | Folded Hands | emojis:š NOT (RT OR QT) |
| š„ | Fire | emojis:š„ NOT (RT OR QT) |
| ā¤ļø | Red Heart | emojis:ā¤ļø NOT (RT OR QT) |
| š¤£ | Rolling on the Floor Laughing | emojis:š¤£ NOT (RT OR QT) |
| š | Loudly Crying Face | emojis:š NOT (RT OR QT) |
| š | Face with Tears of Joy | emojis:š NOT (RT OR QT) |
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Step 3: Apply Filters
- To limit your search to social media, next to āFilter setā below the search box, click āSource typeā and select allĀ types except for Blogs, Broadcast, Comments, Forums, News, Podcasts, Product Reviews, Request for Proposal, and RSS.
- Click the Language dropdown and selectĀ English.
Pro tip: once youāve set up your filters on your first search, click the āFilter setā dropdown and select āSave AsāĀ to save the filter set. Now, you can use the āFilter setā dropdown to immediately apply all of these filters to your other searches š
Step 4: Save your search and return to the Explore home pageĀ
If you title each of these as āEmoji:ā followed by their descriptive text, it will make creating a comparison search super quick and easy!
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How to visualize and compare 2023ās top emojis
Our team used a few different share of voice comparison insightsĀ in the blog. Hereās how you can create a comparison search:
Step 1: From the Explore home page, click āCreateā on the āCompare Searchā tile
Step 2: Select āAdd Searchā to add each of your individual emoji searches
If you titled them all āEmoji:ā followed by their description, theyāll all be grouped together in your list of searches, making this super easy š
Step 3: Adjust the date range
The blog used January 1 through November 30, 2023 - if youāre looking to replicate those results, do the same - otherwise, do whatever you find interesting!
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The blog used these particular visualizations to analyze cultural context:
- Share of Voice by Mentions
- Share of Voice by Source
- Share of Voice by Location
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Sound off in the comments š¬
- I mentioned using āangryā or āafraidā emojis in searches to assist in crisis management - whatās another use case for emojis in Explore?
