The Road to Summit Challenge 2026

Weight-loss medications, such as Ozempic and Wegovy, are driving major changes for food companies as they roll out smaller portions and more offerings with protein and fiber. Restaurants are also adjusting their menus to cater to customers on so-called GLP-1 drugs, while some like Gordon Ramsay are highly critical of the trend. For more than a year, I have been using Meltwater to monitor the evolution of this topic. Over that time, studies, surveys, and media coverage have discussed patient success stories, changes in consumer food shopping habits, and the overall impact on diets. At this point in the cycle, I wanted to use Mira and the unified dashboards to filter the overall food discussion around GLP-1s to what is being said about protein, particularly beef. Since you can have multiple tabs within the unified dashboards, I used one tab for beef mentions and another for a broader view of GLP-1 mentions that include food, protein, or consumer mentions. There were about 44,000 total me

For the MCommunity: What social platforms do you value for announcements versus conversation?During this reporting period, most online conversations about UChicago PME occurred on X, which generated 156 mentions – nearly two-thirds of all social media mentions.This pattern reflects the expected role X plays in the research ecosystem. The platform is built for rapid sharing, commentary, and amplification, making it a natural space for science news and discoveries to spread quickly through public conversation.However, the highest volume of conversation does not always mean the most strategic platform for research communication. While X fuels visibility and discussion, LinkedIn remains the key channel for major research announcements and professional engagement. Audiences there are more likely to engage with faculty achievements, institutional milestones, and high-impact research updates.What this shows:Different platforms serve different roles in how science reaches the world. X sparks t

On November 1 2025, Australia launched the Support at Home program - the most significant restructure of its aged care system in a generation. The reform changed how older Australians access, fund, and manage in-home care services. For providers like Dovida - Australia's fourth-largest home care organisation, supporting 12,000 older Australians nationally - the stakes were high.Clients were confused. Families were anxious. And the sector had months, not years, to respond.We turned to Meltwater to understand how the public conversation was evolving in real time.Using Explore, we built a search tracking media coverage of the reform from October 2025 onwards. The dominant themes clustering around the conversation were confusion about changes, concern over costs, and uncertainty about what the reform meant for existing care arrangements.We used the MIRA Studio to synthesise these insights into a structured weekly report. That report became the backbone of four distinct communications strea