Road to Summit Reporting Challenge: Using Mira to find actionable insights about GLP-1 weight loss drugs
Weight-loss medications, such as Ozempic and Wegovy, are driving major changes for food companies as they roll out smaller portions and more offerings with protein and fiber. Restaurants are also adjusting their menus to cater to customers on so-called GLP-1 drugs, while some like Gordon Ramsay are highly critical of the trend. For more than a year, I have been using Meltwater to monitor the evolution of this topic. Over that time, studies, surveys, and media coverage have discussed patient success stories, changes in consumer food shopping habits, and the overall impact on diets. At this point in the cycle, I wanted to use Mira and the unified dashboards to filter the overall food discussion around GLP-1s to what is being said about protein, particularly beef. Since you can have multiple tabs within the unified dashboards, I used one tab for beef mentions and another for a broader view of GLP-1 mentions that include food, protein, or consumer mentions. There were about 44,00