Radarly Playbooks
Radarly has provided several playbooks based on how to use the platform for certain use cases.
| Benchmark a brand
In a world where the competition is fierce, brands need to strategize and must benchmark the competition to understand the battlefield and to define their go-to-market strategy. Benchmarking brand performance allows you to understand the conversations surrounding your brand or competitors.
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| Measure the impact of a campaign
When we talk about campaigns, the same methodology and framework can also be applied to product launches, events, and other types of activation. Radarly enables you to easily and regularly measure the impact of all your online (owned/earned and paid) and offline campaigns (events) through the prism of online conversations.
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| Discover and track influencers
Radarly allows you to discover, track, and vet influencers. In this article, we are going to help you assess your influencers’ performance and determine new potential advocates and detractors through a variety of criteria (source, reach, contribution...). Click here to learn more |
| Manage a crisis
Sometimes, a crisis can come out of nowhere. PR and communications teams must deal with it swiftly to protect the brand. The best chance to make it through a social media crisis is to prepare ahead of time. That's where Radarly comes in!
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| Understand and track a trend
Brands need insight into consumer trends in real-time. They must have the capability to "nowcast" the next three to six-month period in order to stay in front of rapid changes. Tracking a trend enables to get a deep understanding of what (future) consumers want and create compelling products and experiences ahead of the competition.
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| Analyze the customer experience
Radarly helps you to get a deep understanding of how your products are consumed and how your consumers feel about this experience. Combining quantitative and qualitative analysis, you’ll be able to better understand your markets, customer needs, pain point, and frustrations with your products, stores, distributors, and the competition. Click here to learn more |
