Snapchat is the global 5th most popular social messaging app, with 443 million daily Snapchatters who are 45% more likely to recommend brands to friends.
Snapchat data is available in Radarly through Meltwater and Snapchat’s official partnership. You can now:
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Uncover trends, get content and audience insights, and benchmark competitors.
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Measure brand & campaign performance with metrics like views and engagement.
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Identify influential Snapchat creators that align with your brand strategy.
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Optimize your campaigns with the data and insights you need to grow your Snapchat presence.
This article will cover:
Using Snapchat Listening in Radarly
Snapchat appears within Forums in Radarly and can be filtered using “site:snapchat.com”.
Posts and Analytics View
The timestamp, user name, and post contents.
Note: There is no thumbnail image from Snapchat content in Radarly.
Note: If a post is a Snapchat story, the link will take the Radarly user to the Snapchat user’s profile (since Snapchat stories do not have links). If the post is a Snapchat highlight, the link will take the Radarly user to the post.
Snapchat Glossary
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Stories: Stories are ephemeral Snaps viewable by friends, subscribers, and non-subscribers in Snapchat’s 4th tab “Discover” feed for up to 24-hours.
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Saved Stories: Saved Stories are permanent Stories that are viewable on a Public Profile indefinitely.
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Spotlights: Spotlights are permanent video Snaps that are distributed and viewable on Spotlight, Snapchat’s entertainment platform for user-generated content. Spotlight offers a channel for creators and businesses to grow their audience on Snapchat.
