Product Updates

Media Relations > Media Lists is your new home for contact management. Create, maintain, and manage your rolodex more efficiently with our new, enhanced media list management experience ✨ What’s the value?Streamline contact management with customizable table views, detailed list analytics, and a powerful List Comparison tool. Spend less time wondering about the contents and quality of your lists, and redirect that time towards engaging authentically with the right audience.Understand who’s who in your rolodex at a glance by maintaining organized lists, either by assigning labels or merging your media lists.Improved Organization: Easily categorize contacts based on priority, geography, or client, ensuring targeted outreach Comprehensive Targeting: Prevent list overlaps, identify unique contacts, and refine your targeting strategy for maximum impact Simplified List Management: Merge outdated lists, eliminate duplicates, and maintain updated records for effective communication This is a big update, so be sure to visit our Help Center article to learn all about it, and stay tuned for even more exciting enhancements to Media Relations coming soon! ✨     Learn more in the Help Center:Media Relations: Managing Media Lists with Labels, Merging and Comparison Tools

Two updates this week to improve your content previewing experience!Sensitive Content Warning in Image Previews Highest Syndicated Article Default View  Sensitive Content Warning in Image PreviewsNow you can decide what you want to se, and what you don’t when scrolling through previews What is it and what’s the value?Introducing a “Possibly Sensitive” content warning on article or post previews.Within Meltwater, a small percentage of content is recognized as potentially sensitive. We’re empowering users by adding a blur to the content preview, which can be exposed by clicking “show” Users are warned if the content might not be suitable. For PR and Marketing pros in high-risk industries, or those prone to large amounts of spam, sensitive content like violence or NSFW images can be automatically blurred Available for content in Explore, Analyze, Monitor, and Author Segments   Learn more in the Help Center:Getting Started with Explore  Highest Syndicated Article Default ViewEasily understand which article made the biggest impact in a group of syndicates, with Highest Syndicated Reach now available on editorial article previews in Meltwater What is it and what’s the value?The article with the highest reach is now surfaced on the top article in a duplicate set.Previously, relevant content could be overlooked due to large duplicate groupings Understand which article likely had the highest impact measured by reach at-a-glance, and action it without expanding to see duplicates Visible on editorial articles in Explore, Analyze, Monitor, Media Relations, and Author Segments   Learn more in the Help Center:Getting Started with Monitor

Introducing an additional metric for your earned media measurement! What is it?Estimated Views is a metric that approximates the number of times and average article from a publication has been viewed. It’s calculated by dividing a publication’s monthly page views by the number of articles it published in a given month. Additional logic is applied to eliminate outliers.Estimated Views are found across Meltwater, in Insight Reports, Dashboards, Explore, Media Relations,  API (exports and streaming), and Content Stream Exports. What’s the value?Estimated Views offers a more realistic approximation of how many people may have viewed an article. As a result, the aggregate values are more relatable and trustworthy when used in a report outlining the impact of a campaign or an issue. With Estimated Views, you can rely on a more realistic metric across your Earned Media reporting, and find more simplified benchmarking for continued reporting. Screenshots:   Learn more in the Help Center:Meltwater: Estimated Views

Double the tagged documents, double the time saved on media monitoring! What is it?As part of our continuous efforts to improve performance across the Meltwater app, we’re doubling the max number of tagged documents in the content stream for Monitor, Author Segments, Explore, Analyze, and Media Relations.Now, you can tag a maximum of 1,000 articles or posts, up from 500! What’s the value?We know you spend a lot of time working through content in the stream processing mentions. We’ve implemented this quality of life improvement so you can double your output and save time.Boost your productivity and review a greater volume of content by actioning it swiftly and intelligently.  Learn more in the Help Center:How to Use Tags to Get Organized

For Media Relations users: Get to a comprehensive media list faster with a fifth Profile Type! What is it?We’re introducing a fifth Profile Type discoverable in Media Relations: Limited Profiles. Previously, profiles for journalists or other contacts that we considered inactive were not shown in Media Relations, nor were their profiles accessible. Limited profiles can be found in Meltwater in exact searches or when viewing older content. What's the value?Understand who is active in Media Relations, and who is inactive as a journalist. When you edit your list to remove limited profile types, you improve the chance of landing coverage. As a result, you can engage authentically with those who find your message relevant, and discover media opportunities with accuracy. Screenshots:   Learn more in the Help Center:Media Relations: Profile Types & Personalizing Journalist Profiles with Contact Information

Tag content in Meltwater, instantly. We're reducing the time spent organizing your content with tags, for continued speediness and ease of use in Media Monitoring! What is it?As part of our continuous efforts to improve speed and performance across the Meltwater app, we’re introducing faster tagging in content streams found in Monitor, Author Segments, Explore, Analyze, and Media Relations.What's the value?Tag content instantly for future monitoring, at the click of a button No more extended loading delay when you save content to a tag Get to the work you need to do faster with less time spent on manual effort  

Introducing a bundle of enhancements to PR Assistant, including the ability to discover suggested journalists based on your generated text! What is it?Now, you can send your content to suggested journalists, use an expanded text box when adding in Key Messages, and see your team’s saved generation history in Drafts.Note: Available for Media Relations users only. What’s the value? Automatically surface new journalist opportunities based on existing criteria & similar interests. As a result, we’re making it easier for you to understand the likelihood of success with given journalists Improve journalist identification and save time finding new opportunities Use time saved to vet in more detail in order to better understand how to draft genuine messages which spark genuine connection Screenshots:   Learn more in the Help Center:Media Relations: Using the PR Assistant

Expand and analyze the relevant articles associated with a media contact What is it?Explore + Media Relations users can now expand and drill into the Relevant Articles for a media contact via the Media Contacts tab in Explore! What’s the value?Save Time: Adding the ability to expand the Relevant Articles on a contact while in Explore further closes the gap for Explore + Media Relations users by allowing you to instantly read through relevant articles related to both a contact and search query with a single click. More Efficient Workflows: You no longer need to leave Explore to dig deeper into the actual content a media contact is writing - articles are presented directly to you in Explore.   Learn more in the Help Center:How to use the Media Contacts tab in Explore

Customize, personalize, and search your media lists and profiles. Combine imported contacts with native data that’s private to you and your team. Access a CRM-like team view of your media outreach helping you landing more impactful media coverage. ✨ What is it? Introducing a reworked Media Relations Platform, featuring an overhauled media database, common CRM features, and more customizable search for targeted media lists. Contact profiles in Media Relations now feature badges indicating profile types: automated, verified, private, and user-modified. We’ve also improved the data and contact richness in our media relations platform for more consistent updates and made it easier to bring in your imported media lists. What’s the value? By enhancing the database quality, we’ve made it easier to take control of your media outreach, ensure your message resonates, and secure more impactful coverage. Meanwhile, the CRM capabilities enable you to customize profiles, search by more fields, and share information across your team.Establish or strengthen relationships with influential media members. Our updated database amplifies relationship-building and streamlines landing coverage. Build media lists, faster: Understand your team’s pitch history at-a-glance to build more relevant and actionable media lists. Discover, personalize and make use of contact profiles for more informed research. Find your team’s expertise in one centralized hub: Unlock more targeted outreach. Personalize contact profiles to present the most authoritative information on contacts you know. Spend less time sifting through sources and more time on building valuable connections. These updates bring common media relations tasks into one centralized hub, and enable your team to get back to the stuff that matters, like crafting your outreach. Why it matters:  Drafting personalized and compelling pitches requires time-consuming research. We’re providing easy access to past articles and tweets to understand their interests and preferences, as well as full email integration which helps them understand and leverage the context and outcomes of past correspondence. But a more complete, continuously updated database is only the first step.Our hypothesis is that by integrating what journalists are writing about and the ongoing correspondence between PR pros and members of the media, we will simplify the efforts PR teams put into creating and nurturing these relationships, direct them away from mass emails to a more personalized approach. Our product vision has therefore expanded beyond a media contact database.Our vision is to create a solution that serves our customers as a system of record tracking their efforts to land impactful coverage, as well as the outcomes and impact of those efforts. Learn more:Help Center Articles: Media Relations: Profile Types & Contact Roles How to do Media Research in Meltwater to Discover Relevant Contacts & Publications      

Connect your email into your Meltwater profile, see pitch status at-a-glance, and make more informed decisions about your media outreach. What is it?In Collaborative Inbox, now available for Media Relations users, you’ll be able to connect your email into your Meltwater account. With an integrated email, journalist contacts in Media Relations will show a pitch status once you’ve interacted with them. With this release, you’ll be able to see your team’s interaction history for a contact, and reply directly in a shared thread. What’s the value?Our Journalist Profiles are designed to help you infer what actions need to be taken, by surfacing whether the content creator or journalist has been pitched by your team member, and how recently they were pitched. Reducing the need to get time on the calendar for repetitive campaign check-ins.🤝 Relationship management: Enable teams to collaborate and make more informed decisions by automatically tracking interactions with members of the media.📨 Improved Workflows: See mass distribution or individual emails from a Contact Profile, whether you or someone else in your team sent it. Preventing the dreaded duplicate pitch!🗞️ Coaching and professional development: Help your staff grow by identifying successful pitching approach or campaign management strategies, removing the need to BCC for visibility. Learn more in the Help Center: Media Relations: Collaborative Inbox - Powered through Email Integration    

📢 Calling All Media Relations Users: We Want Your Feedback on the New PR Assistant! Today we're thrilled to introduce PR Assistant, your ultimate writing companion powered by OpenAI’s ChatGPT API, right within Meltwater. We can’t wait to tell you all about it, but we want to let you know up front: we’re also here to request your feedback.  We want to hear all about your experience with this first iteration of the PR Assistant tool. Your input is crucial for us to continue innovating and enhancing future versions of PR Assistant, ensuring that it meets all your pitching and press release needs 🙌 Ok, without any further ado, let’s jump right in: What is PR Assistant? 🙋 PR Assistant is a text editor tool that suggests and improves your writing as you draft your press releases and email pitches. With the power of generative AI, it consolidates the pitching and press release editing process into one seamless experience. Simply put, it will save you time, enable scalable outreach, and help you build relevant relationships with journalists 🤝 What’s the Value? 🤩 Save time and effort in the writing process, from generating new ideas to refining your drafts Find the perfect tone with preselected options ranging from professional to hyped, ensuring effective communication Scale relevant pitches and press releases effortlessly. Make minor edits to help your message resonate with specific journalists, or convert your press release into a pitch to add relevance and credibility after publication Why Did We Build This? 💪 As of January 2023, 30% of professionals say they’ve already harnessed the power of generative AI in their daily work. Now, PR Assistant is here to empower PR pros like you tackle time-consuming tasks such as error-checking, formatting, and condensing lengthy text blocks into concise pitches 🙌 By integrating AI into your workflow, you'll gain more time to focus on the aspects of your job that machines can’t do - speak to, understand, interact with, and be creative with people.  How Does it Work? ⚙️ Getting started with PR Assistant is a breeze:Navigate to the Media Relations tab in the left-hand navigation bar and select PR Assistant. Click the text box and enter your key messages or a first draft. Select the format option to apply a pitch or a press release format. Customize further by modifying the length (“Short, Medium, or Long”), add or edit quotes, and attribute them to named individuals. (Though a quote is not required to build the pitch or press release, we recommend you use them!) Preview the output on the right side, and when you're ready, click Generate. Click into the text block to further customize the content, or click Regenerate to generate a new draft before copying the text.💡 Remember, PR Assistant is a drafting tool, not a final version generator. Just like you would with a junior staffer, you should review, fact-check, and edit the draft to fit your personal voice and ensure accuracy. Learn more about how to use the PR Assistant in our help center HERE.  Your Feedback Matters! 🗣️ We’re excited about the current iteration of PR Assistant, but it’s your feedback that will help us make it truly extraordinary! We want to understand the aspects of your work that may not be fully solved or aided by the tool, so we can innovate and enhance future versions 🧠 We invite you to share any and all feedback you have about PR Assistant. Let us know how it has improved your workflow, what challenges you still face, and any suggestions you have for future updates. Together, we can co-create a powerful tool that empowers PR professionals to engage authentically, protect their brands, and deliver exceptional results ✨ To provide your feedback, simply leave a comment on this post. We're excited to hear from you! 🎤 You can also book some time to chat with Blake from our product team to give him your feedback directly, or email him at blake.corman@meltwater.com. If you’re too shy to talk in the thread or to reach out to Blake, you can also pass your feedback on to your account rep, and your feedback will be added to our internal feedback forum. We’re excited to see how you can use this tool to level up your pitch and press release crafting, and how we can continue to improve the PR Assistant in the future. We’ll be sure to share updates here in mCommunity as we can, so stay tuned! Let's revolutionize the way we craft compelling PR content together!  Learn more in the Help Center:Media Relations: Using the PR Assistant Get Started with Media Relations and Press Releases

Enhancements have been rolled out for the content stream, improving Content Analysis Cards for Explore, Monitor, Analyze, Media Relations, and Author Segments. What is it?We’re surfacing more advanced analytics in the Content Analysis Card for granular content classification. Enhancements include Editorial Echo, Authority Score, Entity Icons, and threaded content for Reddit and forums. What’s the value?Editorial Echo: For editorial articles, we now display the number of times the article in question was included in other editorial content, via reference at the end or embedded in the article itself. Authority Score for Twitter: Authority Score is now available in the Twitter Authors section, and can quickly help you determine credibility of the author. Entity Icons: Easily scan entities in an article to better understand if the content includes products, locations, people, places, organizations, hashtags, or other entities. Threaded content: Content from Reddit and Forums can be viewed in threaded context, giving users a deeper understanding of the conversation being had.      Learn more in the Help Center: Content Analysis Card

Journalist profiles and Source profiles in Media Relations now have a refreshed design and offer new content analytics. Journalist profiles now include:  A new visualization widget, showcasing the top entities the author is writing about A reorganized header, highlighting journalists email, sources, and a new Interactions Record  Relocated Twitter info, with handle, authority, handle metrics, and bio A consolidated content steam featuring both recent articles and tweets in a single stream     Source profiles now include:   A new Reach widget added to the top banner   What does this mean for you? Meltwater’s upgraded Contact and Source Profiles helps you:  Increase productivity by more easily determining the social media influence and relevance of a source and its journalist Introduce better workflows to find the right sources by increasing the amount of information available within Meltwater  Offers a seamless experience, decreasing the need to find the information you need outside of Meltwater  

We’ve upgraded Source Profiles in Media Relations to include: A new look and feel, showcasing a cleaner design and more appealing layout of Source profile info, social media channels, reach, etc. More Twitter info: photo, bio, # of followers, Tweets, Twitter authority score, etc. Media Channel: includes the various media channels, ex. Paper, blog, radio, television, etc. More data and tabs! More data for research, divided amongst tabs: Overview and Staff, as well as Recent Articles and Recent Tweets. Staff tab: upgraded view into all journalists for a source, with options to search, sort, view their profile, and add to a media list. Learn More  

We’ve upgraded Contact Profiles in Media Relations to include:A new look and feel, showcasing a cleaner design and more appealing layout of journalist contact info, social media channels, Media List presence, etc. More Twitter info: photo, bio, # of followers, Tweets, Twitter authority score, and more! More data and tabs! More data for research, divided amongst tabs: Overview and Interactions, as well as Recent Articles and Recent Tweets.Contact ProfileLearn More