Media Relations > Media Lists is your new home for contact management. Create, maintain, and manage your rolodex more efficiently with our new, enhanced media list management experience 
What’s the value?
Streamline contact management with customizable table views, detailed list analytics, and a powerful List Comparison tool. Spend less time wondering about the contents and quality of your lists, and redirect that time towards engaging authentically with the right audience.
Understand who’s who in your rolodex at a glance by maintaining organized lists, either by assigning labels or merging your media lists.
- Improved Organization: Easily categorize contacts based on priority, geography, or client, ensuring targeted outreach
- Comprehensive Targeting: Prevent list overlaps, identify unique contacts, and refine your targeting strategy for maximum impact
- Simplified List Management: Merge outdated lists, eliminate duplicates, and maintain updated records for effective communication
This is a big update, so be sure to visit our Help Center article to learn all about it, and stay tuned for even more exciting enhancements to Media Relations coming soon!
