Customize, personalize, and search your media lists and profiles. Combine imported contacts with native data that’s private to you and your team. Access a CRM-like team view of your media outreach helping you landing more impactful media coverage. 
What is it?
Introducing a reworked Media Relations Platform, featuring an overhauled media database, common CRM features, and more customizable search for targeted media lists. Contact profiles in Media Relations now feature badges indicating profile types: automated, verified, private, and user-modified. We’ve also improved the data and contact richness in our media relations platform for more consistent updates and made it easier to bring in your imported media lists.
What’s the value?
By enhancing the database quality, we’ve made it easier to take control of your media outreach, ensure your message resonates, and secure more impactful coverage. Meanwhile, the CRM capabilities enable you to customize profiles, search by more fields, and share information across your team.
- Establish or strengthen relationships with influential media members. Our updated database amplifies relationship-building and streamlines landing coverage.
- Build media lists, faster: Understand your team’s pitch history at-a-glance to build more relevant and actionable media lists. Discover, personalize and make use of contact profiles for more informed research.
- Find your team’s expertise in one centralized hub: Unlock more targeted outreach. Personalize contact profiles to present the most authoritative information on contacts you know.
- Spend less time sifting through sources and more time on building valuable connections. These updates bring common media relations tasks into one centralized hub, and enable your team to get back to the stuff that matters, like crafting your outreach.
Why it matters:
Drafting personalized and compelling pitches requires time-consuming research. We’re providing easy access to past articles and tweets to understand their interests and preferences, as well as full email integration which helps them understand and leverage the context and outcomes of past correspondence. But a more complete, continuously updated database is only the first step.
- Our hypothesis is that by integrating what journalists are writing about and the ongoing correspondence between PR pros and members of the media, we will simplify the efforts PR teams put into creating and nurturing these relationships, direct them away from mass emails to a more personalized approach.
- Our product vision has therefore expanded beyond a media contact database.
Our vision is to create a solution that serves our customers as a system of record tracking their efforts to land impactful coverage, as well as the outcomes and impact of those efforts.
Learn more:
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