Introducing an additional metric for your earned media measurement!
What is it?
Estimated Views is a metric that approximates the number of times and average article from a publication has been viewed. It’s calculated by dividing a publication’s monthly page views by the number of articles it published in a given month. Additional logic is applied to eliminate outliers.
Estimated Views are found across Meltwater, in Insight Reports, Dashboards, Explore, Media Relations, API (exports and streaming), and Content Stream Exports.
What’s the value?
- Estimated Views offers a more realistic approximation of how many people may have viewed an article.
- As a result, the aggregate values are more relatable and trustworthy when used in a report outlining the impact of a campaign or an issue.
- With Estimated Views, you can rely on a more realistic metric across your Earned Media reporting, and find more simplified benchmarking for continued reporting.
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