Now Available for Media Relations: PR Assistant

📢 Calling All Media Relations Users: We Want Your Feedback on the New PR Assistant!

Today we're thrilled to introduce PR Assistant, your ultimate writing companion powered by OpenAI’s ChatGPT API, right within Meltwater. We can’t wait to tell you all about it, but we want to let you know up front: we’re also here to request your feedback. 

We want to hear all about your experience with this first iteration of the PR Assistant tool. Your input is crucial for us to continue innovating and enhancing future versions of PR Assistant, ensuring that it meets all your pitching and press release needs 🙌

Ok, without any further ado, let’s jump right in:

What is PR Assistant? 🙋

PR Assistant is a text editor tool that suggests and improves your writing as you draft your press releases and email pitches. With the power of generative AI, it consolidates the pitching and press release editing process into one seamless experience. Simply put, it will save you time, enable scalable outreach, and help you build relevant relationships with journalists 🤝

What’s the Value? 🤩

• Save time and effort in the writing process, from generating new ideas to refining your drafts
• Find the perfect tone with preselected options ranging from professional to hyped, ensuring effective communication
• Scale relevant pitches and press releases effortlessly. Make minor edits to help your message resonate with specific journalists, or convert your press release into a pitch to add relevance and credibility after publication

Why Did We Build This? 💪

As of January 2023, 30% of professionals say they’ve already harnessed the power of generative AI in their daily work. Now, PR Assistant is here to empower PR pros like you tackle time-consuming tasks such as error-checking, formatting, and condensing lengthy text blocks into concise pitches 🙌

By integrating AI into your workflow, you'll gain more time to focus on the aspects of your job that machines can’t do - speak to, understand, interact with, and be creative with people. 

How Does it Work? ⚙️

Getting started with PR Assistant is a breeze:

1. Navigate to the Media Relations tab in the left-hand navigation bar and select PR Assistant.
2. Click the text box and enter your key messages or a first draft.
3. Select the format option to apply a pitch or a press release format.
4. Customize further by modifying the length (“Short, Medium, or Long”), add or edit quotes, and attribute them to named individuals. (Though a quote is not required to build the pitch or press release, we recommend you use them!)
5. Preview the output on the right side, and when you're ready, click Generate.
6. Click into the text block to further customize the content, or click Regenerate to generate a new draft before copying the text.

💡 Remember, PR Assistant is a drafting tool, not a final version generator. Just like you would with a junior staffer, you should review, fact-check, and edit the draft to fit your personal voice and ensure accuracy.

Learn more about how to use the PR Assistant in our help center HERE. 

Your Feedback Matters! 🗣️

We’re excited about the current iteration of PR Assistant, but it’s your feedback that will help us make it truly extraordinary! We want to understand the aspects of your work that may not be fully solved or aided by the tool, so we can innovate and enhance future versions 🧠

We invite you to share any and all feedback you have about PR Assistant. Let us know how it has improved your workflow, what challenges you still face, and any suggestions you have for future updates. Together, we can co-create a powerful tool that empowers PR professionals to engage authentically, protect their brands, and deliver exceptional results ✨

To provide your feedback, simply leave a comment on this post. We're excited to hear from you! 🎤

You can also book some time to chat with Blake from our product team to give him your feedback directly, or email him at blake.corman@meltwater.com. If you’re too shy to talk in the thread or to reach out to Blake, you can also pass your feedback on to your account rep, and your feedback will be added to our internal feedback forum.

We’re excited to see how you can use this tool to level up your pitch and press release crafting, and how we can continue to improve the PR Assistant in the future. We’ll be sure to share updates here in mCommunity as we can, so stay tuned! Let's revolutionize the way we craft compelling PR content together! 

Learn more in the Help Center:

• Media Relations: Using the PR Assistant
• Get Started with Media Relations and Press Releases