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Media Relations Update

Media Relations: PR Assistant Update Bundle! Introducing Saved Drafts and AI-Powered Recommended Journalists

  • 17 November 2023
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Introducing a bundle of enhancements to PR Assistant, including the ability to discover suggested journalists based on your generated text!
 

What is it?

Now, you can send your content to suggested journalists, use an expanded text box when adding in Key Messages, and see your team’s saved generation history in Drafts.

Note: Available for Media Relations users only.

 

What’s the value? 

  • Automatically surface new journalist opportunities based on existing criteria & similar interests. As a result, we’re making it easier for you to understand the likelihood of success with given journalists
  • Improve journalist identification and save time finding new opportunities
  • Use time saved to vet in more detail in order to better understand how to draft genuine messages which spark genuine connection

 

Screenshots:

 

 

 

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