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July 17, 2026
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Views vs Estimated views channels

  • July 17, 2026
  • 2 Replies
  • 33 views

Hi team,

I saw that in your platform you have Views and Estimated Views as metrics to represent the viewability of the contents. However, I was wondering about where I can see which platforms share Views metric and the others that shows Estimated Views metric. 

Per my exported data, I saw that we have a mix of channels for each one of them.

Thanks in advance,

Andi.

      Best answer by kelly.bebenek

      To build on what ​@Laura Stewart mentioned:
       

      The difference comes from the type of content, not the channel itself.

      • Estimated Views
        • Used for editorial / news content (articles from websites, blogs, etc.).
        • It’s an algorithmic estimate of how many times an article was viewed, based on the publication’s monthly page views and number of articles. 
      • Views
        • Used for social video content.
        • This is the actual video view count from platforms like TikTok and Instagram.

      So in your export, the mix you’re seeing is expected:

      • News/articles → Estimated Views
      • Social video posts → Views

      There isn’t a fixed “channel list” for each metric - it’s more about whether the content is editorial or social video.

      2 replies

      Laura Stewart
      mEmployee
      Laura StewartmEmployee
      mEmployee
      July 20, 2026

      Hi ​@apassos thanks for the question - that’s correct different channels will allow for different data, this is typically due to API restrictions. 

      There isn’t a doc that compiles this in one view but generally speaking:

      • Editorial content and some social media channels like Facebook & Instagram will be work with Estimated Views 
      • Channels like TikTok, YouTube and other will provide view counts directly from the API. 


       

        kelly.bebenek
        mEmployee
        kelly.bebenekmEmployeeAnswer
        mEmployee
        July 20, 2026

        To build on what ​@Laura Stewart mentioned:
         

        The difference comes from the type of content, not the channel itself.

        • Estimated Views
          • Used for editorial / news content (articles from websites, blogs, etc.).
          • It’s an algorithmic estimate of how many times an article was viewed, based on the publication’s monthly page views and number of articles. 
        • Views
          • Used for social video content.
          • This is the actual video view count from platforms like TikTok and Instagram.

        So in your export, the mix you’re seeing is expected:

        • News/articles → Estimated Views
        • Social video posts → Views

        There isn’t a fixed “channel list” for each metric - it’s more about whether the content is editorial or social video.

        Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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