PR pitching

Hi ​@tsheets, I can share some best practices for successful media pitching! 

In our help center we have a dedicated section for Crafting Successful Pitches, this section includes guides on the fundamental elements of achieving this in your Meltwater platform. 

https://community.meltwater.com/media-relations-crafting-successful-pitches-210

To summarise the key fundamentals:

1. Use the search function and media lists to build targetted and well vetted lists of journalists for your specific pitches
    
2. In Outreach you can customise templates, schedule emails and send previews to make sure your pitch is just right. 
   
   ✏ The PR Assistant can also help you craft effective pitches and suggest journalists based on this content for precise targeting. 
    
3. Leveraging the Analytics function in Outreach will help you measure the success of this pitch, as well as highlight unopened recipients, who can target for further, more personalised reach outs. 
    

Additional resources

If you’d like a walk through of this workflow and tips and tricks I recommend one or all of the following:

🔗 Meltwater Academy - Media Relations Course ​​​​​​​

🔗 Live Workshop in your region - Get Started with Media Relations 

🔗 Workshop recording - Get Started with Media Relations