Title: Summit Workshop Idea – “Turning Crisis into Opportunity: Lessons from Association Communications and Supporting Police Unions”
Description:
Workshop Topic:
This workshop explores the critical lessons learned from managing crisis communications and day-to-day messaging for associations and police unions across Ontario, Canada. We’ll demonstrate how integrating Meltwater’s listening and monitoring tools elevates member value, strengthens proactive reputation management, and keeps organizations ahead of emerging issues.
Why This Topic Matters:
In today’s fast-paced media landscape, public sector associations—especially police unions—face scrutiny, misinformation, and rapidly evolving crises. Effective communication is not only about managing the moment, but building trust and value for members every day. Attendees will discover actionable best practices for:
- Navigating complex crises with confidence and transparency
- Leveraging data-driven insights to inform strategy and messaging
- Using Meltwater’s platform to proactively monitor conversations, identify trends, and mitigate risks before they escalate
- Demonstrating measurable value to members through responsive, informed communication
Attendees will walk away with a blueprint for crisis-ready communications, practical tips for day-to-day engagement, and hands-on knowledge of how Meltwater can be the backbone of their listening and monitoring efforts.
About Me: Meet Kiki
Kiki Cloutier is an accomplished professional with over 15 years of experience in strategic communications and public affairs. She is recognized for her ability to align member needs with strategic opportunities and has built a strong reputation for her exceptional leadership, strategic counsel, and solution-oriented approach.
Before joining the Police Association of Ontario, Kiki served as a principal, practice lead, and partner at Earnscliffe Strategies, a leading public affairs agency in Canada. She also held the position of Interim Executive Director at The Canadian Public Relations Society, Inc. (CPRS), which represents over 2,300 public relations and communications management practitioners. During her time at Dalton Cloutier Inc. (DCI), a full-service communications and association management company, she advanced to partner, leveraging her expertise in the field.
Kiki’s career highlights include serving as the Communications and Event Director for the 2016 World Public Relations Forum (WPRF). In recognition of her dedication and leadership in advancing the public relations and communications management industry in Canada, she was honoured with the prestigious CPRS Lamp of Service Award in September 2020.
Kiki holds a certificate in Event Management from Ryerson University and is an active member of the Canadian Public Relations Society. Her unwavering commitment to excellence and her ability to deliver impactful strategies have solidified her status as a highly respected professional in the communications industry.