📺 NYC Summit 2026: Authority Wins: LinkedIn, UGC & the New Rules of AI Search Visibility - LinkedIn x Meltwater

This week's session is one every comms and marketing professional needs to watch. Gina Kleiner from LinkedIn joined Meltwater's Chief Product Officer Chris Hackney to share original research on how LLMs are actually citing content — and what that means for how you build brand visibility going forward.

👉 Watch the full keynote

Here are a few highlights worth watching for:

The search game has fundamentally changed: 60% of searches now end without a click — users get what they need directly from the LLM. And experts predict AI search will outpace traditional search by 2028. If your brand isn't showing up as the answer, you're not in the consideration set.

The data is striking: Meltwater analyzed 9.5 million LLM queries across the six biggest AI models. LinkedIn came out as the #2 most cited domain — and 75% of citations came from individual creators, not company pages. The implication for your employee and executive advocacy strategy is huge.

Expertise beats virality: The most-cited LinkedIn creators weren't necessarily the most-followed. Many had low or medium engagement. What they had was deep domain credibility. LLMs are shifting from the social graph to the knowledge graph — prioritizing information density over follower count.

The content formula that works: Posts that led with data, cited a credible source, and then offered a perspective were cited far more often than opinion-first content. Add actionable frameworks and "scarce intersections" — niche topic combinations with little existing web coverage — and you're writing for LLMs as much as humans.

The three-part playbook: Gina distilled it simply — your brand needs to be discoverable (showing up in AI results), credible (activating executive and employee voices LLMs trust), and defensible (consistent messaging across models so a 20-person buying group all sees the same story).

Best line of the session: "Credibility has been humanized and democratized in this world of AI search." Your job as a comms or marketing professional has never mattered more.