This article will cover:

Prerequisites

Before pitching to Newsdesks, your email has to be added as an approved sender. Learn more about Adding an Approved Sender.

Adding Newsdesks to Media Lists

We've made managing relationships with newsdesks and other sources easier without mixing them up with journalists. These enhancements are designed to save time, improve accuracy, and make your media outreach more effective.

• Streamlined Source Management: Build targeted publication lists by efficiently saving and organizing your news sources.

• Improved Attribution: Attribute content directly to newsdesks and other sources, keeping them distinct from journalists and media contacts.

• Enhanced Research and Outreach: Simplify your workflow by searching for and adding newsdesk emails directly to media lists.

• Faster Relationship Building: Easily organize and track sources of interest, helping you foster publication-level connections more quickly.

To add a Newsdesk to a Media List, follow these steps:

From a Source Search

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Outreach

3. Navigate to the I’m looking for Contacts drop-down at the top of your screen.

4. Select Sources

5. Add your search in the search bar

6. Press Enter

7. Select the checkbox to the left of the source

8. Click Add to list

From a Source Profile

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Outreach

3. Navigate to the I’m looking for Contacts drop-down at the top of your screen.

4. Select Sources

5. Add your search in the search bar

6. Press Enter

7. Click on a Source Name

8. Click Actions

9. Select Add to Media Lists or scroll to the Media Lists section to add it directly

Managing Newsdesks

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Media List

3. Open a Media List

4. Select Newsdesks to see added sources

5. To add a source to another media list, hover over the media list and select the + icon

    

   

    

6. To view all sources in a media list, select Media Lists in the Media Relations drop-down in the left-hand navigation bar.

7. Select All Newsdesks

    

   

The following data columns are available:

• Name

• Media Lists

• Location

• Email

• Last contacted

• Phone number

• Unique visitors

• Circulation

Pitching to Newsdesks

Sending Emails to Individual Newsdesks

Note: To send an email to a source, you must have your email integrated. Please see Prerequisites for additional information. We recommend pitching source newsdesks using email integration and not Outreach.

To pitch to an individual Newsdesk, follow these steps:

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Media List

3. Click the All Newsdesks tab or open the Newsdesks tab within a media list.

4. Hover over a source

5. Select the email icon to open Outreach in a new tab, where you can compose your email.

    

   

    

6. From a Source profile, click Actions.

7. Or select the Interactions tab

8. Select Send email

    

   

    

9. The Compose Email box will open with the newsdesk email pre-filled, allowing you to craft and send your outreach.

    

   

Sending Outreach to Media Lists with Newsdesks

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Outreach

3. Click Create Outreach

4. Select your media list as the recipient

Note: The outreach will be sent to all contacts and newsdesks in your list with email addresses.