Previously, sending 1:1 emails to journalists required you to be on the full contact profile. Now, firing off an email directly to a contact can be done from from multiple places in the Meltwater tool.

This article will cover:

Prerequisites

Before sending emails using Meltwater, you must integrate your email address in the platform. To integrate your email, follow the on-screen instructions here: app.meltwater.com/account/email-integration/.

Note: This process is different from configuring your email as an approved sender.

Quickly Pitching Journalists

After integrating your email, follow these steps to send emails to individual journalists and newsdesks:

• From Media Lists

• From Media Relations Search

• From PR Assistant

• From Explore

• From Monitor

From Media Lists

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Media Lists

3. From a Contact or Source Profile

   1. Select a journalist or newsdesk's name

   2. Click Email

4. From a Media Relations | Media List

   1. ​​​​​​​Select Media Lists in the top toolbar

   2. Click on a journalist or newsdesk’s name to open a preview of their profile.

   3. Click Email to open the composer on the right-hand side of your screen.

       

      

    

5. Once you click the email button, a new message window will open

6. Add a subject line and type your message

7. Click Send.

From Media Relations Search

1. Click the Media Relations drop-down in the left-hand navigation bar

2. Select Search

3. Enter your search in the search bar at the top of your screen

4. Select a contact name

5. Click Email in the right-hand pop-up

    

   Note: If you’d like to review all interactions between your team and a contact, you can do so from that contact or source’s full profile on the interactions tab.
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6. Navigate to a contact or source's full profile

7. Click on the Interactions tab

8. View any Outreach (Mass Distribution) or Individual emails directly from the table

9. You can also follow-up or start a new thread directly from the profile, as well.

Note: At this time, email integration does not include engagement analytics or tracking statistics.

From PR Assistant

1. Click Explore in the left-hand navigation bar

2. Select PR Assistant

3. Enter at least 100 characters in the text box to prompt the assistant

4. Select a Format, Length, and Tone

5. Click Generate

6. Select Copy text to clipboard on the right-hand side if you are satisfied with the AI generated text

7. Click Suggested Journalists

8. Select a journalist to open their full profile

9. Click the Actions drop-down

10. Select Send email

11. Once you click the email button, a new message window will open

12. Add a subject line, paste your message and make necessary edits

13. Click Send.

From Explore

1. Click Explore in the left-hand navigation bar

2. Open an existing search or create a new one

3. Select the Media Contacts tab

4. Select a journlaist

5. Click Email

6. Once you click the email button, a new message window will open

7. Add a subject line and type your message

8. Click Send.

From Monitor

1. Click Monitor in the left-hand navigation bar

2. Open and existing content stream or create a new one

3. Hover over a news article

4. Click Open author profile

5. Click Email

6. Once you click the email button, a new message window will open

7. Add a subject line and type your message

8. Click Send.