AI Discovery introduces a new, intuitive way to find influencers that starts with your campaign, not your search terms. Instead of guessing keywords, you can describe your campaign in your own words or upload a brief.
Klear’s AI analyzes your input and generates a targeted influencer search, giving you a curated list of creators who best align with your goals. Each recommendation includes a short AI-written summary that explains why the creator fits, based on their content style, audience, and brand alignment.
This article will cover:
AI Discovery Use Cases
Learn more about how different teams can benefit from AI Discovery in Klear:
Brands: AI Discovery keeps teams aligned by grounding influencer search in shared campaign briefs and AI Personas. This makes it easy for marketing, comms, and creative teams to work from the same direction and find creators who reflect the brand’s tone, audience, and goals.
Agencies: Agencies can use AI Discovery to run tailored searches for each client. Upload a client brief or describe the campaign vision, and AI produces a ready-to-share creator shortlist. This saves hours across accounts and helps teams respond faster during planning, client pitches, and tight turnaround projects.
Enterprise Teams: Large organizations save significant time and manpower by replacing manual discovery with AI-powered matching. AI Discovery delivers consistent, repeatable search quality across teams, regions, and brand divisions, helping ensure global alignment and reducing reliance on individual expertise.
SMB and Lean Teams: Smaller teams get instant access to high-fit creators without needing deep influencer knowledge or hours of manual work. AI Discovery becomes a strategic co-pilot, helping SMBs build stronger campaigns faster, even with limited staff or resources.
Using AI Discovery
To use AI Discovery, follow these steps:
- Click Discovery in the top toolbar
- Select AI Discovery
- In the textbox, describe the type of influencer you are looking for (at least 30 characters and up to 2,000 characters). Including content themes, audience traits, and campaign goals, or upload a campaign brief in PDF format up to 10MB.
Note: If you need help getting started, use one of the suggested prompts found underneath the textbox. These are customized for you and mirror the influencer persona(s) you set up in AI Personalization or reflect your brand summary. Learn more about Setting Up AI Personalization in Klear.
- Click the More Filters drop-down to layer additional audience or influencer filters
- Klear’s AI interprets your input and identifies the ideal creator profile based on your objectives, brand values, audience, and tone. It then surfaces matches that fit your criteria.
Note: AI Discovery analyzes millions of profiles and delivers a personalized shortlist of creators who align with your campaign. Each profile includes an AI-generated explanation of why they match, covering content style, audience alignment, and brand fit.
- From your results, you can tag influencers, add them to a campaign, or reach out directly as you would from any other search in Discovery. You can also open their full profiles to explore insights, brand safety checks, and audience data before final selection.
- Your AI Discovery searches are saved, so you can revisit or rerun them anytime. Scroll down to Recent Searches to view and search again
Learn more about Discovering New Influencers in Klear:
