PR and marketing teams don’t suffer from a lack of data—we’re drowning in it. The real challenge? Figuring out what actually matters and what to do about it.

In this episode of Expert Exchange, ​@DinoDelic  sits down with Sherry Thomas, Chief Strategy Officer at D-TAG Analytics, to talk about how to turn information into action. With a background in military intelligence and years of experience leading social analytics for global brands like Nike, Sherry knows how to connect the dots and drive smart decisions.

Here’s what you’ll take away:

• Why your reports might be falling flat—and how to fix that

• What execs really want from your analysis (hint: it’s not a dashboard)

• How to turn social noise into clear, confident recommendations

• Why the best analysts think more like anthropologists than data scientists

• What happens when comms and marketing teams actually connect the dots

Sherry also shares how to break silos, build trust, and bring social intel into the rooms where real decisions get made.

Sherry’s stories—from Baghdad to boardrooms—make it crystal clear: it’s time to get out of the “just listening” phase and start leading with insight that drives results.

And if you’ve ever struggled to make your insights stick with leadership—this one’s especially for you. Jump into the comments and let’s talk about it