️ In the final episode of this season of Expert Exchange, ​@DinoDelic  chats with Genevieve Brammall, National Head of PR & Talent Relations at News Corp Australia, about what it really means to lead with data—and how to use it to fuel both team culture and business results.

Genevieve didn’t score at the top of our Comms Maturity Assessment. But how she uses data in practice? A masterclass. From aligning publicity to business outcomes, to creating measurement models with real influence—her approach is smart, human, and practical.

What you’ll take away:

• Vision + metrics — Why great leaders link their strategy to measurable outcomes (00:06:20)

• Beyond AVE — How a napkin sketch became her team’s PR measurement framework (00:10:45)

• The win-win-win — A model for driving individual, team, and business success (00:17:50)

• Culture powered by data — How live measurement inspired weekend work (00:22:10)

• Advice for future leaders — What emerging comms pros often overlook (00:26:30)

This is a must-listen for anyone in PR or comms who's rethinking how to prove value, lead teams, and drive lasting impact.

Listen now and close out the season with a dose of practical inspiration: