mCommunity is turning 1 in October! To celebrate each week we will be gifting our community members value-programming to grow their skills, knowledge and network.

Virtual Workshop: Brand Journalism for PR

In the era of owned media, brands no longer rely exclusively on independent editorial media to communicate their messages to the public. By using a “Brand Journalism” approach to content creation, communications professionals can tell their organization’s stories how they want to tell them and distribute them across various digital touchpoints to get that content in front of their audience.

In this Agency Grind virtual workshop, Natasha Netschay Davies from Moonraker PR will explain the nuances of brand journalism, and how to get it right for your clients. The session will cover:

• Why brand journalism is more than on-message corporate blogs
• The secret of creating content with a journalistic style
• How content marketing can help clients build their audiences

If you’re looking for a new approach to content creation that will grab your client’s attention, be sure to join this virtual workshop!

Meet Natasha Netschay Davies

Owner & Chief Strategist, Moonraker PR

Natasha Netschay Davies is chief strategist at Moonraker PR. Her agency develops communication strategy, execution, and training for high-performing organizations. Natasha teaches PR and content marketing courses at Simon Fraser University and sits on their Lifelong Learning Advisory Board. A sought-after speaker on converged media, Natasha is passionate about the marriage of tech and comms.