Turn Your Comms Work Into Business Impact, Pt. 3: Impact Storytelling

You're doing great work — but can you prove it? Most communications teams struggle to demonstrate the impact of what they do in terms leadership understands.

In this workshop, you'll learn how to use the Input → Output → Outcome framework to connect your activities to business results. You'll leave with a system for telling the story of your impact in a way that earns trust, budget, and a seat at the table.

You'll learn how to:

• Distinguish between outputs (what you did) and outcomes (what changed)

• Use the Input → Output → Outcome framework to structure your reporting

• Tell the story of your work in terms that resonate with leadership

• Build a proof model that demonstrates ongoing value

This is Part 3 of the DDC Activation Series — a free, hands-on program for communications professionals who've completed the Data-Driven Communications Assessment.