Turn Your Comms Work Into Business Impact, Pt. 2: Actionable Insights

Data without context is noise. The difference between a report that gets ignored and an insight that drives action is how you structure and deliver it.

In this workshop, you'll learn how to create three layers of intelligence — brand, reputation, and business — that fuel data-driven decision-making across your team and the wider organization. You'll leave with a repeatable system for turning raw data into insights that leaders actually use.

You'll learn how to:

• Build brand intelligence that tracks perception and positioning

• Build reputation intelligence that monitors trust and credibility

• Build business intelligence that connects media signals to business outcomes

• Structure insights so they're clear, relevant, and actionable

This is Part 2 of the DDC Activation Series — a free, hands-on program for communications professionals who've completed the Data-Driven Communications Assessment.