Turn Your Comms Work Into Business Impact, Pt. 1: North Star Alignment

Most communications teams are busy — but busy doing what? Too often, the work isn't connected to what leadership actually cares about.

In this workshop, you'll learn how to anchor your communications strategy to the business outcomes that matter most. You'll walk away with a clear framework for aligning your work to leadership priorities — so every insight you deliver has context, relevance, and impact.

You'll learn how to:

• Identify the business outcomes your leadership team is focused on

• Map your communications work to those outcomes

• Build a "North Star" that keeps your team focused on what matters

• Stop being an order taker and start being a strategic partner

This is Part 1 of the DDC Activation Series — a free, hands-on program for communications professionals who've completed the Data-Driven Communications Assessment.