Retail & CPG Roundtable: Is Brand Loyalty Getting Harder to Earn?

In this month’s Retail & CPG Roundtable, we’re talking about how brands are building and maintaining customer loyalty in a marketplace where consumers have more choices, more information, and higher expectations than ever before.

Today's consumers can compare products instantly, discover new brands through social media and creators, and switch allegiances with just a few clicks. At the same time, rising prices, changing shopping habits, and an increasingly crowded marketplace are making it more difficult for brands to stand out and create lasting relationships with customers.

This discussion will focus on what brands are doing to earn trust, strengthen customer loyalty, and keep audiences engaged long after the first purchase.

This session is not a webinar. It's an open, peer-led conversation created for retail and consumer brand communications, marketing, PR, digital, and brand professionals who want a space to share experiences, compare approaches, and learn how others are approaching similar challenges.

We'll Discuss:

• What brands are doing to build customer loyalty beyond discounts and promotions
• How changing consumer expectations are influencing loyalty and brand perception
• What role social media, creators, and online communities play in strengthening customer relationships
• What messaging and experiences keep customers coming back
• How teams measure loyalty beyond repeat purchases and traditional metrics
• How monitoring and insights help organizations understand customer sentiment, identify emerging trends, and strengthen long-term relationships

This roundtable is part of Meltwater's Industry Circles program, client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 35 seats have been filled.