Retail, CPG, and Luxury Roundtable: Influencers and Ambassadors- Balancing Risk and Authenticity

In this month’s Retail, CPG, and Luxury Roundtable, we are focusing on how brands can work with influencers and ambassadors in a way that feels both authentic and strategically sound. With rising scrutiny around partnerships, shifting consumer expectations, and the constant need for transparency, teams are rethinking how to choose talent, set expectations, and protect brand reputation.

Influencer and ambassador programs can build trust and drive measurable impact, but they also introduce new risks. This conversation will give retail, CPG, and luxury professionals a dedicated space to compare approaches, share lessons learned, and explore strategies for building partnerships that feel genuine and aligned with brand values.

This session is not a webinar. It is an open, peer led conversation created for communications, brand, influencer, and marketing professionals who want to build stronger, more intentional creator programs.

What We Will Discuss:

• How do you select influencers or ambassadors who align with your brand values and audience expectations?

• What guidelines help maintain authenticity while reducing potential reputational risks?

• How do you structure partnership expectations so both the brand and the creator feel supported and informed?

• What workflows help cross functional teams prepare for potential issues related to creator behavior or messaging?

• How are teams using Meltwater to evaluate creator sentiment, audience fit, and overall partnership impact

This roundtable is part of Meltwater’s Industry Circles program, which offers client only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to navigate the evolving challenges of brand and creator partnership work.

This session has limited availability, and registration will close once all 35 seats have been filled.

Reserve your place today!