Product Workshop: Turning Keywords Into Coverage in an AI-Search World

This session was one of the standout presentations at Meltwater Summit 2026 — and now we're bringing it to the full mCommunity! Crystal Jennings, VP of Public Relations at LT Agency, shares the framework she uses with clients to build brand authority in a world where AI search increasingly decides who gets found and who gets overlooked.

Most brands have more media coverage than they have media authority. This session walks through how to identify the three areas your brand actually wants to own; and then build the monitoring, pitching, and reporting infrastructure in Meltwater to make ownership measurable and repeatable. If you've ever struggled to show leadership exactly where your brand stands in a conversation, this gives you the system to get ahead of it.

During this workshop you'll learn:

• How to define three authority pillars and identify which competitors are competing for the same attention
• How to build Meltwater searches that map your pillars to keywords, competitors, topics, geography, and priority outlets
• How to use alerts and reporting to guide both proactive pitching and reactive media engagement in real time
• How to measure true ownership versus noise — and know when it's time to pivot your strategy

This session is designed to be hands-on and grounded in real use cases. Bring your questions and your current monitoring setup; we'll leave time for open discussion and a live Q&A so you can walk away with ideas you can put to work immediately.