Product Workshop: Applying AI to Real-World Comms Workflows with Mira

AI is only as powerful as your ability to operationalize it. In this hands-on workshop, you’ll move beyond theory and explore how to actually apply AI within your day-to-day workflows using Mira. Learn how to turn insights into action, automate repetitive tasks, and embed AI directly into your communications processes. Walk away with a clear understanding of how to use AI not just as a tool—but as a scalable system for driving faster, smarter outcomes.

This interactive workshop, led by Antony Cousins, Vice President of Product Management – Global Applications & Architecture at Meltwater, will show you how to put AI into practice using Mira—helping you move from experimentation to real, repeatable impact.

What We’ll Cover: 

Introducing Mira: AI Built for Comms Workflows

• How Mira makes Meltwater’s data and insights more accessible and actionable
• Supporting both beginners (better outputs) and experts (faster execution)
• Where Mira fits across your existing tools and workflows

From Prompts to Outcomes: The Power of Agents

• Why prompting alone isn’t scalable—and what comes next
• How purpose-built agents handle complex, multi-step tasks automatically
• Moving from manual effort to consistent, outcome-driven workflows

Context is King: Getting Better AI Outputs

• Why AI without context leads to generic results
• How to use Projects, saved searches, and filters to ground your insights
• Best practices for improving relevance, accuracy, and consistency

Building and Scaling AI Workflows

• How to create your own workflows and agents in Mira Studio
• Automating recurring tasks with scheduling and reusable prompts
• Turning insights into outputs—reports, presentations, and shareable content in one step

Embedding AI Across Your Organization

• Bringing AI into the tools your teams already use (Slack, Teams, internal systems)
• Leveraging APIs and integrations to scale insights across the business
• Moving from individual productivity gains to organization-wide impact

During the interactive session, you’ll work directly within Mira to apply these concepts—building workflows, testing use cases, and identifying where AI can drive the greatest efficiency across your team. We’ll close with a live Q&A, where our experts will provide tailored guidance to help you implement these strategies in your own environment.