How to Optimize Your LinkedIn Strategy for AI Search

AI search is changing how people discover brands, evaluate expertise, and decide which sources they trust. Increasingly, visibility isn't just about where your website ranks. It's also about whether AI models recognize and cite your brand, your experts, and the content you're sharing online.

Join us for a special Workshop featuring insights from new research by Meltwater and LinkedIn analyzing 9.5 million AI citations across 16 B2B categories and six major AI models.

We'll look at the role LinkedIn content plays in AI-generated answers, why credible expert voices matter, and what makes content more likely to be recognized and cited by AI systems.

In This Workshop, You'll Learn:

• Why AI search is changing the way brand, PR, communications, and marketing teams think about visibility
• What 9.5 million AI citations reveal about LinkedIn's role in AI search
• Why expert voices and credible content can help strengthen your brand's visibility
• What makes LinkedIn content useful and citable for AI models
• How to build a practical strategy that makes your brand more discoverable and credible across AI-generated answers

Meet Your Speakers:

Jenny Force
Vice President, Global Marketing | Meltwater

Jenny leads brand and demand generation at Meltwater, bringing together the full marketing funnel to drive growth and measurable business impact. With more than 20 years of experience across high-growth B2B technology companies, her expertise spans growth marketing, brand strategy, and integrated go-to-market execution.

Gina Kleiner
Senior Director of Product Marketing | LinkedIn

Gina leads Product Marketing for LinkedIn Ads, partnering across product, sales, and executive teams to shape go-to-market strategy and translate emerging technology into measurable business impact. Her career has focused on helping organizations understand and adopt new technologies as the marketing landscape evolves.