Hospitality & Travel Roundtable: Has Social Media Made Hospitality Comms Harder?

In this month’s Hospitality & Travel Roundtable, we’re talking about how social media has changed the way hospitality and travel brands communicate with guests, respond to feedback, and protect their reputation.

From viral guest experiences and influencer content to online reviews and real-time customer service, social media has created new opportunities to connect with audiences. At the same time, it has raised expectations around speed, transparency, and responsiveness. A single post can quickly shape public perception, making it harder than ever to control the narrative.

This discussion will focus on how hospitality and travel teams are adapting their communications strategies, managing online conversations, and balancing proactive storytelling with reactive communications.

This session is not a webinar. It's an open, peer-led conversation created for communications, PR, marketing, digital, and brand professionals across hospitality and travel who want a space to share experiences, compare approaches, and learn how others are approaching similar challenges.

We'll Discuss

• How social media has changed guest expectations around communication and customer service
• What approaches teams are using to respond to negative feedback, complaints, and viral moments
• How organizations decide when to respond publicly versus privately
• What role influencers, creators, and user-generated content play in shaping brand perception
• What challenges arise when conversations spread across multiple social platforms
• How monitoring and insights help teams identify emerging issues, understand guest sentiment, and respond more effectively

This roundtable is part of Meltwater's Industry Circles program, client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 35 seats have been filled.