Healthcare Roundtable: How Is AI Changing the Way People Find Healthcare Information?

In this month’s Healthcare Roundtable, we’re talking about a question that has come up more and more over the past few months: how is AI changing the way people search for and consume health information?

As AI-powered search and large language models become part of everyday life, many patients are turning to these tools before visiting a healthcare provider or even a traditional search engine. That shift is creating new questions for healthcare organizations about visibility, trust, misinformation, and how accurate health information is being surfaced.

At the same time, this is still new territory for most organizations. Very few teams have a defined playbook, and that's exactly why we wanted to bring this conversation to the Roundtable. This discussion is an opportunity to compare observations, share early experiments, discuss what's working (and what isn't), and learn from peers who are asking many of the same questions.

This session is not a webinar. It's an open, peer-led conversation created for healthcare communications, PR, digital, marketing, and public affairs professionals who want a space to share experiences, compare approaches, and learn from others as this landscape continues to evolve.

We'll Discuss

• What changes teams are seeing in how patients and the public search for health information
• How AI-generated answers could influence trust, patient expectations, and healthcare decision-making
• What organizations are doing to improve the visibility and accuracy of their health information online
• How teams are monitoring AI-generated responses for inaccuracies or misinformation
• What early experiments or observations teams are comfortable sharing with peers
• What practical steps organizations are taking today while this technology continues to evolve

This roundtable is part of Meltwater's Industry Circles program, client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 35 seats have been filled.