Cross Industry Roundtable: Proving PR’s Value

Media coverage has long been one of PR's most visible metrics, but many organizations are now looking for better ways to demonstrate the broader impact of communications. In this month's Cross-Industry Mixer, we'll discuss how teams are making that shift.

While earned media remains an important measure of success, many organizations are looking for stronger ways to connect communications efforts to business goals, reputation, audience engagement, and organizational impact. At the same time, communications teams are balancing increasing expectations from leadership with evolving measurement tools and more data than ever before.

This discussion is an opportunity to compare how different organizations are measuring success, what metrics are resonating with leadership, and how teams are telling the story behind their communications efforts. There isn't a single right answer, and that's what makes this conversation valuable. Participants will have the opportunity to share what's working, ask questions, and learn from peers across a variety of industries.

This session is not a webinar. It's an open, peer-led discussion created for communications, PR, marketing, digital, and public affairs professionals who want to exchange ideas, compare approaches, and leave with practical takeaways they can apply within their own organizations.

We'll Discuss

• How organizations are demonstrating the value of PR beyond impressions and media coverage
• What metrics and KPIs resonate most with leadership and executive teams
• How teams connect communications efforts to broader business or organizational goals
• What role sentiment, share of voice, website traffic, and other metrics play in measuring success
• How monitoring and insights are helping communications teams tell a more complete story about the value of their work

This mixer is part of Meltwater's Industry Circles program, client-only spaces inside mCommunity where professionals across industries connect, collaborate, and learn from one another.

This session has limited availability, and registration will close once all 35 seats have been filled.