Agency Roundtable: Integrating Paid Media & Influencers Into Your Strategy

In this month’s Agency Roundtable, we’re focusing on a challenge many agencies are navigating right now: how to blend paid media and influencer partnerships into a cohesive, measurable communications strategy.

With clients expecting faster results, clearer ROI, and more integrated campaigns, agencies are balancing multiple channels, budgets, and stakeholders. This conversation will provide space for agency teams to compare approaches, share what’s working, and explore how to create alignment across earned, paid, and influencer efforts.

This session is not a webinar. It’s an open, peer-led discussion designed for agency communications, digital, PR, and strategy professionals who want to learn from peers and refine how they incorporate paid and influencer programs into their client work.

What We’ll Discuss

• How are agencies structuring paid and influencer components within broader communications strategies?

• What metrics or frameworks help show ROI and demonstrate value across channels?

• How do you manage client expectations around timelines, deliverables, and budget distribution?

• What tools or workflows help streamline planning across earned, paid, and influencer teams?

• How are agencies using Meltwater to identify influencers, assess performance, and connect insights across media types?

This roundtable is part of Meltwater’s Industry Circles program—client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world client challenges.

This session has limited availability, and registration will close once all 35 seats have been filled.

Save your seat today!