Applying tags to social media content is great for campaign management, organizing your content, and reporting. Any of your Meltwater users can manage the tags applied, allowing you to collaborate with your whole social media team.

This article will cover:

Prerequisites

Before tagging your social posts, you must first create a Tag Folder. To do so, follow these steps:

1. Click the Content drop-down in the left-hand navigation bar

2. Select Tags

3. Click Create tag in the top right-hand corner

4. Name your tag

5. Select Create

Tagging Social Posts in Publish

To tag a social post in Publish, follow these steps:

Tagging an Existing Post

1. Click the Engage drop-down in the left-hand navigation bar

2. Select Publish

3. Select the drafted, scheduled, or published post you want to add to a tag

4. Navigate to the Tags section

5. Click the drop-down

6. Select the Tag(s) you want to add the post to

7. Click Close

Tagging a New Post

You can also Tag a post during the creation process.

1. Click the Engage drop-down in the left-hand navigation bar

2. Select Publish

3. Click Create

4. Select Post

5. Compose your post accordingly

6. Navigate to Tags

7. Select the Tag(s) you want to add the post to

8. Click Post Now, Save Draft, or Schedule

Review Tags in Publish

After tagging content, you can filter your calendar view to include only specific tags.

1. Click the Engage drop-down in the left-hand navigation bar

2. Select Publish

3. Select Tags in the filter bar at the top of your screen

4. Click the checkbox(es) to the left of the Tags you want to show in your calendar view

5. Click OK

6. Your calendar will repopulate to only include content in the tag(s) selected

Creating Reports from Tags

1. Click the Engage drop-down in the left-hand navigation bar

2. Click Measure

3. Click View legacy templates

4. Click Show More

5. Select Measure Tags in the Cross Channel Tags section

6. Click Add Tag

7. Click the checkbox(es) to the left of the Tags you want to show in your calendar view

8. Click OK

9. To download the report

   1. Click Actions in the top right-hand corner

   2. Select a downloading option

      1. Excel

      2. PDF

      3. Shareable Dashboard

Note: When in Measure, there could be a couple of different reasons the tag analytics are not applying correctly to the dashboards. One reason could be a bug that we are working to fix. The other has to do with timing and the amount of data being pulled in. In both instances, please be patient and give it some time before reloading your dashboard.