January is prime time for executive interviews. Performance recaps, forward-looking strategy, market outlooks, and kickoff events all converge early in the year. The challenge is helping leaders walk into those conversations confident, informed, and aligned.
This month, you’ll use Mira to build a clear, practical media brief for an upcoming January interview. By the end, you’ll have a ready-to-use briefing document that flags what to expect and how to respond.
Where Mira helps
- Build media briefs instantly
- Surface journalist angles and patterns
- Summarize recent coverage that could shape the interview
⭐️ If you don’t have Mira Studio yet, you can sign up for a free 90-day trial using this form.
Step 1: Set Up Your Project in Mira
If you haven’t created a Brand Project in Mira, you will want to first set up a new project in Mira Studio or the Meltwater Agent for Microsoft. This ensures your brief pulls from the right context.
Add the following:
- Company or Brand: Your organization
- Key People: The executive being interviewed (for example, your CEO)
- Topic: The interview focus (performance, strategy, outlook, innovation, etc.)
- Optional: Any saved searches you already use for media monitoring
If you already have a Brand Project set up, make sure to select it from Select a Project (top left corner).
Step 2: Prep
If you already have a journalist in mind, skip ahead to Step 3.
If you don’t, use Mira or the Meltwater Agent to identify the right media contact:
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Prompt:
What publication would be most relevant to my brand?
Mira will return a list of relevant publications.
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Choose the publication you’re most interested in, then prompt:
Which journalist should I reach out to at [Publication Name]?
Once you’ve selected a journalist, you’re ready to build your media brief.
Step 3: Run the Prompt
In the Mira prompt box, copy and paste the prompt below. Wait for the content to fully load before making edits or follow-ups.
Prompt: Executive Media Brief
Create a media brief for [Journalist Name] ahead of their January interview with our CEO about [topic].
Include:
- A short background on the journalist and outlet
- Recent coverage trends related to our brand and this topic
- Likely angles or questions the journalist may raise
- Suggested talking points aligned to our strategy and messaging
Step 4: Review and Refine
Scan the brief and adjust as needed, simply prompt Mira or the Meltwater Agent to:
- Add or remove sections based on the executive’s preferences
- Tighten talking points for clarity
- Ask a follow-up prompt if you want examples of tough questions or risk areas
This final version can be shared directly with your exec team ahead of the interview.
Step 5: Share What You Learned
Comment on this post with:
- What surprised you about the journalist or coverage trends
- How this changed your approach to executive prep
- Any follow-up prompts you found helpful
You’ll receive your January AI Prompt Challenge Community Badge at month-end and 100 points toward become an mChampion.
Bonus: Share additional prompts you use for interview prep, kickoff events, or leadership messaging.
