You’ve learned how to dig deeper into your data – using the 5 W’s, Brand-Level Sentiment, Custom Categories, Filter Sets, and Rules-Based Automation to uncover the story behind your results.
Now it’s your turn to put those skills into action.
Choose one brand, campaign, or topic you actively monitor and build a short insight story using the workflow from this module.
Try things like:
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Spotting a trend using the 5 W’s 🔍
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Validating perception with Brand-Level Sentiment 💬
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Segmenting the conversation with a Custom Category 🏷️
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Streamlining your next steps with Filter Sets and Rules ⚙️
Then share your takeaway:
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What moment did you investigate, and why did it stand out?
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What insight surprised you the most?
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Which technique helped you see your data differently?
Feel free to describe your process, post a snippet of your findings, or share one tip you’d pass along to another analyst starting their insight story.
Looking forward to seeing how you applied these analytics tools to uncover the why behind your data.
Let’s learn from each other and sharpen our analysis together
Your Meltwater Academy Team 🎓
