You’ve learned how to compare brands, campaigns, or topics in Explore – and how those insights can help you understand where you’re leading, where you’re lagging, and where new opportunities might be emerging.
Now it’s your turn to put those skills into practice.
Choose a brand, competitor, or topic you actively monitor, and create a Compare Search to benchmark how each one performs.
Try things like:
- Reviewing Share of Voice across your searches 📊
- Comparing source types or geographic differences 🌍
- Spotting shifts in sentiment 💬
- Looking at keyword or category themes to see what’s driving the conversation 🔎
Share Your Takeaway:
- What stood out once your searches were side by side?
- Did sentiment or source type reveal anything unexpected?
- What strategic opportunity or risk would you flag for your team?
You can describe your workflow, share a snippet of your findings, or offer a tip you’d give another analyst building their first comparison.
Looking forward to seeing how you’re using Compare Search to bring a strategic lens to your media monitoring.
Your Meltwater Academy Team 🎓
