Whites continue to lead the buzz around Italian wines
- April 1, 2026
- 2 Replies
- 22 views
When we asked the question ‘Who is stealing the show?’ it was really clear with our category analysis that white wines continue to lead global buzz when it comes to talk about Italian wines.
Our unified dashboard looks at the white, red and sparkling (bubbly) categories and have been designed to pinpoint key journalists talking about wines; Isabel Debre and Kate Dingwall appear to lead on the editorial side with talk about trade deals and high end brands whilst Richard Siddle’s 948 engagements have led us to the ‘STAR WINE LIST OF THE YEAR’ event which we believe might just be able to give us added visibility next year - that’s one event we would have missed without MELTWATER!
Overall, estimated views and engagements have a much larger bubble versus reds and sparkling wines and online news is the place to be. Sentiment in general is very positive or neutral - which makes us feel comfortable and despite the tariffs, the US still seems to speak the loudest!
None of these valuable insights would have been possible without our MELTWATER analysis!
Thank you