The Road to Summit Reporting Challenge: And the Winner Is…
Wow…what a journey! Over the past few weeks, we’ve seen strong searches, emerging trends, creative reporting techniques, and beautiful storytelling come through on the Road to Summit. To everyone who participated — thank you!
The time, effort, and curiosity you brought to this competition did not go unnoticed. More importantly, we hope that along the way you strengthened your search strategy, sharpened your reporting skills, and discovered new ways to uncover trends in your industry. That’s the real win 🙂
Without further ado, I’m excited to announce our Grand Prize winner and two runner-ups! Our Grand Prize winner will receive a VIP Summit experience, and our runner-ups will each receive a free ticket to Summit as an extra thank-you for their strong contributions!
🏆 Grand Prize Winner 🏆
A huge congratulations to our Grand Prize winner:
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@Julie Murphy -
Julie’s report stood out because it clearly demonstrates how Meltwater data can be used to connect media coverage to real business insights. By analyzing content from Kia’s first-drive event for the 2027 Telluride, the report shows strong pull-through of key brand messages, including the shift to a hybrid powertrain, premium interior upgrades, and positioning against competitors. It combines performance metrics with strategic interpretation, helping stakeholders understand not just what coverage occurred, but how that coverage supports broader brand storytelling and future messaging decisions.
👏 Runner-Ups
We’d also like to recognize our two incredible runner-ups:
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@cgardner -
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@Helena Fernandez -
Both submissions demonstrated thoughtful analysis, strong reporting technique, and meaningful industry insight. Your reports will be highlighted at Summit, and you will both be receiving a free ticket to this year’s Summit!
Thank you to everyone who participated: Whether you submitted a report, explored others’ work, attended a Product Workshop, or joined the conversation, you helped make this competition a success.
Don’t forget to pick up your Summit tickets! You can still use our mCommunity discount code to purchase a ticket at half the normal price; it’s an amazing deal you shouldn’t miss!
Register Here: Summit 2026
mCommunity Code: MSCommunity499
Thank you for being part of it. We can’t wait to see what you uncover next!