How to Teach Your Org to Care About Social Listening (and Do Something With It)
You can lead a team to data, but you can’t make them listen… at least, not without a little strategy. You can share all the data you want, but chances are, you’re not making the most of it. I understand. When you’re bombarded with numbers and ROI calculations, it’s hard to decipher what this information means, let alone use that information to inform and update your strategy. With social listening, for example, it’s likely that a team only sees hashtags and sentiment scores. The data is important, but the underlying meaning is often overlooked. Social listening is so much more than what’s at the surface. It’s how the world is talking about you, your competitors, your industry, and your future. Be honest: Is your team effectively transforming your strategy, using the insights you have? How do your colleagues view social listening? Do they see it as “just a cool tool for marketing”? Or, are they able to connect the dots, refine strategy, and maximize their impact? If it’s not the latt
