Meltwater Reporting: Understanding the Different Options Part 1

Meltwater provides four reporting options designed to simplify and enhance your media and social analytics reporting. Each option is tailored to meet different reporting needs, ensuring you have the right tools to capture and convey the impact of your media coverage and social performance.

Explore: Turn Search Results into Presentation Slides -  The Explore app allows you to transform your saved search results into a dashboard presentation. This feature is ideal for quickly sharing insights and visualizing data in a professional format. 

• Best For: Presenting search results in a slide format.
• Key Features: Shareable dashboards, easy conversion from searches to presentations.
• Learn More: Here

Analyze: Real-Time Media Insights - The Analyze app empowers you to create custom reports and dashboards based on your Explore searches, specifically for earned media. It provides a flexible and intuitive way to understand the reach and impact of your media coverage. Analyze is perfect for those moments when you need immediate insights without long-term commitment.

• Best For: Daily checks on dashboards to follow progress (not necessarily meant to be shared) or for reporting needs on repetitive cadences (monthly, quarterly, annually).
• Key Features: Custom dashboards, real-time insights, flexible usage.
• Learn More: Analyze

Measure: Social Media Performance Tracking - The Measure app, located under Engage, is your go-to tool for tracking and analyzing your owned social media performance. With pre-built dashboards covering everything from channel overviews to team performance, Measure provides a comprehensive view of your social media efforts, making it ideal for ongoing monitoring and performance evaluations.

• Best For: Ongoing social media performance tracking.
• Key Features: Ready-to-use dashboards, social media analytics, benchmarking.
• Note: Measure is available as an add-on with the Engage package.
• Learn More: Measure

Report: Consistent and Automated Reporting - The Report app enables you to set up personalized and automated email distributions, ensuring that your stakeholders stay updated with the latest media results from your Explore searches. Whether you need to send regular updates to your team or share insights with external partners, Report simplifies and automates the process.

Report Options Include:

• Digest Reports: Automated email distributions based on your saved searches.
• Dashboard Reports: Automated email distributions from your saved dashboards.
• Insight Reports (Add-on Executive Report): Deep-dive reports with advanced analytics, customizable for executive needs.

• Best For: Long-term initiatives that require consistent, stable reporting, such as competitive benchmarking and brand health monitoring.
• Key Features: Automated distributions, customizable insights, external sharing capabilities.

Stay tuned for deep dives into each reporting option!