Adding Estimated Views & Potential Reach Widgets to Your Brand Report

Hey, mCommunity! 👋

Want to get a clearer picture of your brand’s visibility? Adding Estimated Views and Potential Reach widgets to your Brand Report in Analyze helps you measure how far your content is spreading. If you're wondering how to add these widgets and why they matter, we’ve got you covered!

What Are Estimated Views & Potential Reach Widgets?

Understanding your brand’s media impact is crucial for tracking PR and marketing success. Here’s what these metrics tell you:

• Estimated Views (impressions) – Estimates the total number of times your content could have been seen, based on media placements.
• Potential Reach – Estimates how many unique people may have seen your content, considering audience sizes.

These insights help you:
✔ Measure brand awareness over time.
✔ Compare the effectiveness of different campaigns.
✔ Provide data-backed reports to stakeholders.

How to Add These Widgets to Your Brand Report

1. Click Analyze
2. Select Get Started
3. Click Brand Report template
4. Select your inputs
5. Click Generate
6. This is a preset template, meaning widgets most used in brand reports automatically populate. However, to add a widget, hover over any slide in the dashboard
7. Click Add insight
8. Select the widget(s) you want to add
9. Click Add
10. Once added to your dashboard, a pop-up will appear on the right-hand side. Select your input(s).
11. Click Apply

Widgets Available for Estimated Views

Widgets Available for Potential Reach