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Meltwater Summit NYC

Meltwater Summit NYC

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36 Topics

Cris RicemEmployee

published in Meltwater Summit 2025

🎥 Strategic Communications: Crafting Authentic Brand Narratives in Niche Markets

Couldn’t make it to the last session of Summit 2025 or just want to revisit a brand transformation story that had the whole audience buzzing?The Summit Replay series continues with Crocs, Inc., a brand once at the center of memes that has redefined itself into a cultural phenomenon.Melissa Layton shares how Crocs navigates media relations, builds brand loyalty, and uses unconventional storytelling to stand out in an evolving marketplace. Learn how the right mix of partnerships, content strategies, and audience insights can turn a brand into a cultural phenomenon. Speakers 🎙️Melissa Layton (VP, Global Communications, Crocs Inc.)🎙️Samantha Davis Crocker (VP, Global Communications, Crocs Inc.) - @samanthadaviscrocker Key Takeaways & Timestamps Innovative collaborations enhance brand perception and broaden audience reach. → 10:30 Targeted messaging creates deep connections with specialized consumer segments. → 12:03 Shifting from mainstream media to niche platforms can positive

Cris RicemEmployee

published in Meltwater Summit 2025

🎥The Perfect Brand Recipe: Creating a Cultural Phenomenon

How does a small-town bakery explode into a billion-dollar cultural phenomenon?Sawyer Hemsley will unpack the branding secrets that propelled Crumbl into a nationwide phenomenon. Learn how social media virality, consumer participation, and bold experimentation have shaped its success—and uncover the lessons other brands can take from their journey. Speakers 🎙️Sawyer Hemsley (Co-Founder and CBO, Crumbl) Key Takeaways & TimestampsInfluencer marketing is a powerful force for fueling organic brand growth. → 16:13 Leverage customer feedback to evolve brand offerings. → 22:40 The lessons learned from unsuccessful marketing experiments. → 28:06 Brand partnerships can drive excitement and exclusivity. → 30:48 Crumbl’s growth shows that the perfect recipe blends innovation, authenticity, and community at every step.

Cris RicemEmployee

published in Meltwater Summit 2025

🎥 Unlocking the Power of Social Listening: Turning Conversations into Actionable Insights

🎥 Unlocking the Power of Social Listening: Turning Conversations into Actionable Insights

How do leading brands turn raw conversation into decisions, protect trust in real time, and scale impact across complex orgs? This expert panel shares best practices for implementing social listening strategies, ensuring company-wide data-driven decision-making, prioritizing key insights for maximum impact, and optimizing collaboration with agency partners. Speakers 🎙️Moderator: Mark Hollyhead - VP Enterprise EMEA, Meltwater🎙️Marcy Cohen - Managing Director, Brand Experience, Moody’s🎙️Lexine Deluca - Senior Analyst, Social Media, Equifax🎙️Danny Gardner - Social Intelligence Lead, Haleon🎙️Bonnie DeMoss - Head of Customer and Market Intelligence, NetApp Key Takeaways & TimestampsCommunicate social listening findings effectively across departments to drive strategic alignment. → 3:50 Train teams to recognize and act on social insights through internal workshops. → 7:37 Best practices for managing social listening as a lean team. → 7:50 Collaborate with agencies and external

Cris RicemEmployee

published in Meltwater Summit 2025

🎥 Unserious Live Podcast: How Businesses Are Adapting to the Age of Generative AI

🎥 Unserious Live Podcast: How Businesses Are Adapting to the Age of Generative AI

How can businesses harness generative AI to transform workflows and creativity—without losing trust, human judgment, or team culture? The Unserious Podcast team, joined by Jennifer Kattula, CMO of Microsoft Advertising, will explore real-world applications and implications of generative AI, providing a candid discussion on its transformative potential. This session will be recorded as a podcast episode, offering insights on AI’s impact. Speakers 🎙️Micah Vono - Co-Founder and Producer, Unserious🎙️J.B. Skelton - Co-Host, Unserious🎙️Molly McMahon - Co-Host, Unserious🎙️Jennifer Kattula - GM & CMO, Microsoft Advertising Key Takeaways & TimestampsExamples of businesses that have successfully leveraged AI for innovation and efficiency. → 6:30 Strategies for upskilling teams and fostering cross-functional AI literacy. → 8:50 Tips for supporting creative teams when adapting to AI-driven workflows. → 13:42 Core principles for responsible AI adoption that balance technology and hum

Cris RicemEmployee

published in Meltwater Summit 2025

🎥 Turning Insights into Impact for Marketing and PR-Comms

🎥 Turning Insights into Impact for Marketing and PR-Comms

This week’s Summit replay is a must-watch for anyone leading teams, building customer success strategies, or looking to harness innovation without losing the human touch. Speakers:Scott Gibbs (Chief Revenue Officer, Meltwater) Zubair Timol (VP of Culture, Meltwater) Key Takeaways & Timestamps:With over 25 years of experience across top global brands, Scott brings unique perspective on what it takes to create lasting customer impact in today’s fast-changing digital landscape. From the role of AI in reshaping work, to the importance of coaching, community, and constant improvement, this keynote lays out a playbook for how marketers and communicators can thrive. Put customer success at the heart of your strategy and link it directly to business growth. → 0:50 Apply lessons from coaching and leadership to help teams improve every single day. → 1:50 Balance AI-driven innovation with high-level strategic thinking and human connection. → 2:45 A strong customer education strategy a

Cris RicemEmployee

published in Meltwater Summit 2025

🎥 Modernizing an Iconic Brand: Balancing Authenticity, Innovation & Heritage for the Next Generation of Travelers

This week’s Summit Replay is a must-watch for brand leaders and marketers navigating change. What does it take to modernize an iconic heritage brand, without losing the authenticity that made it great in the first place?In this candid session, David Oksman (VP Marketing & Direct-to-Consumer, Samsonite) and Zubair Timol (VP, Culture, Meltwater) explore how Samsonite adapted to seismic challenges including taking on global leadership of the world’s largest travel luggage brand just as the pandemic hit. Together, they unpack how to balance heritage with innovation, move at the speed of culture, and stay relevant for a new generation of travelers. Speakers 🎙️David Oksman (VP, Marketing and Direct-to-Consumer, Samsonite)🎙️Zubair Timol (VP, Culture, Meltwater) Key Takeaways & Timestamps Be a brand with heritage, not a “heritage brand”: use history to power relevance, innovation, and sustainability. → 3:10 Prove impact with a tight brand framework and KPIs (sentiment, traffic lift,

Cris RicemEmployee

published in Meltwater Summit 2025

🎥Helping Brands Thrive Amid Rapid Change

🎥Helping Brands Thrive Amid Rapid Change

This week’s Summit Replay is a must-watch for anyone navigating marketing, PR, and brand strategy in times of constant disruption. How do brands not just survive, but thrive amid rapid change?In this powerhouse panel, leaders from Havas, We.Communications, dig Human, and Point 600 join Meltwater’s Doug Balut to unpack what clients need now: speed, proof, human-centered strategy, and smart use of AI. Speakers 🎙️Moderator: Doug Balut — SVP Global Alliances & Partnerships, Meltwater🎙️Dara Busch — CEO Havas PR North America, Havas🎙️Charlie Baldwin — SVP, Insights & Analytics, We.Communications🎙️Brittany Paxman — Managing Partner, Point 600🎙️Dara Busch — CEO Havas PR North America, Havas Key Takeaways & Timestamps Clients want answers fast and proof—bring actionable ideas that can pivot quickly. → 5:20 Build AI literacy and enablement (use-case training, AI as teammate) rather than reinventing tech in-house.→ 7:50 Measure what matters: tie comms to business impact (revenue,

Cris RicemEmployee

published in Meltwater Summit 2025

🎥 From Social Data to Smart Decisions: Making Insights Actionable

🎥 From Social Data to Smart Decisions: Making Insights Actionable

This week’s Summit Replay is a must-watch for marketers and communicators looking to turn raw social chatter into real business impact. How do you move from endless streams of online conversations to insights that shape campaigns, spark innovation, and strengthen your brand? Paige Walker will share how her team gathers and deciphers social data to inform business decisions. From campaign tweaks to product innovation, attendees will come away with a roadmap for making social insights an integral part of their strategy. Speakers 🎙️Paige Walker (Associate Manager, Consumer Insights, The Hershey Company) Key Takeaways & Timestamps Extract meaningful insights from vast social data. → 8:50 - Going beyond metrics to extract insights Techniques for identifying trends and shifting consumer preferences. → 8:50 - How Hershey identified changing sentiment around seasonal treats How social sentiment prompted Hershey’s to adapt its holiday campaign. → 19:15 - What is important with for consume

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥From Curious to Confident — How to Build AI Into Your Daily Workflow (Microsoft)

🎥From Curious to Confident — How to Build AI Into Your Daily Workflow (Microsoft)Summit Replay

About Summit Replays:Couldn’t make it to Summit or want to revisit a favorite session? The Summit Replay Series brings top talks from our customer conference straight to you—full recordings of sessions that offer practical advice, real customer stories, and bold ideas to move your work forward. Session Overview:AI is transforming PR and internal communications—helping teams move faster, measure better, and build stronger narratives. Still, many professionals hesitate, unsure how to use AI consistently in daily work. In this session, Stephanie Cohen Glass, Senior Director of Communications Strategy & Insights at Microsoft, shares how her team is thoughtfully incorporating AI into their communications function. What You’ll Learn:✅ Human instincts still matter in earned media strategy - 00:39 ✅ How Microsoft uses Meltwater for AI-enhanced media strategy - 07:25 ✅ The role of communicators in the age of AI - 08:31 ✅ Why building confidence with AI starts with experimentation - 05:15 ✅M

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 Summit Replay: 2025 Meltwater Keynote

🎥 Summit Replay: 2025 Meltwater KeynoteSummit Replay

As the dust settles after the excitement of Meltwater Summit, mCommunity is excited to bring you our Summit Replay series. Whether you missed Summit altogether, missed one of the individual sessions, or just want to relive the magic, we’ve got you!We’ll be sharing one recorded mainstage session each Wednesday for the next 12 weeks right here, so be sure to click subscribe on the Meltwater Summit 2025 page and never miss an update! For our first Replay, check out the Meltwater keynote, featuring Meltwater CEO John Box, Chief Strategy Officer Alexandra Bjertnæs, Chief Product Officer Chris Hackney, and Chief Technology Officer Aditya Jami. They share some sneak peeks at the future of Meltwater, why it’s so exciting, and why we’re so thrilled for you to be a part of it!

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 Leadership and Teamwork in Extreme Conditions 🚀 Live from Int'l Space Station

🎥 Leadership and Teamwork in Extreme Conditions 🚀 Live from Int'l Space StationSummit Replay

This week’s Summit Replay is a personal favorite—and easily one of the most unforgettable sessions from Summit 2025. What does it take to lead under pressure—when failure isn’t an option, and your team is orbiting 250 miles above Earth? We were joined live from the International Space Station by Dr. Jonny Kim—former Navy SEAL, Harvard-trained physician, and now NASA astronaut. In an awe-inspiring downlink conversation, Dr. Kim shared lessons from combat missions, emergency surgeries, and life aboard the ISS—focusing on what it truly means to lead with purpose in the most extreme conditions. 🎙️ Moderated by NASA’s Brittany Brown and Meltwater’s @Ben Kessler, the session also featured a panel of marketing leaders from NVIDIA, Cobra Puma Golf, and the ISS National Lab, diving into how experimentation, trust, and bold storytelling drive innovation—both in orbit and on Earth. Key Takeaways & Timestamps Leadership is about human connection – especially when you inherit the team, not b

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 Maximizing Media Tours: Crafting Effective Executive Communication Strategies (Burger King)

🎥 Maximizing Media Tours: Crafting Effective Executive Communication Strategies (Burger King)Summit Replay

This week’s Summit Replay is a must-watch for anyone responsible for shaping executive visibility, managing brand perception, or prepping spokespeople for high-stakes interviews. Kristen Viersen, Director of Communications at Burger King US&C, walks through how she helped shift the brand’s narrative through a carefully timed executive media tour—and shares how you can do the same, no matter your company size. From planning the moment to executing the prep, Kristen breaks down the strategies that helped Burger King’s new president build trust, earn top-tier media coverage, and spark a ripple effect of reputation change. Key Takeaways & TimestampsDon’t rush the moment. Wait until early wins are visible before launching your tour. You need proof, not just a plan. → 5:15 Prep isn’t one-size-fits-all. Tailor media coaching to each exec’s strengths—and quirks. → 13:30 Keep key messages simple and structured. Use the “Headline → 2–3 Key Points → Supporting Proof” model. → 19:20 Make

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 The Business of Media: AI & the New Rules of Engagement

🎥 The Business of Media: AI & the New Rules of EngagementSUMMIT REPLAY

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series is now live in mCommunity—starting with one of our most talked-about panels: 🎥 The Business of Media: AI & the New Rules of Engagement Speakers:Barbara Peng (CEO, Business Insider)Kat Downs Mulder (SVP & GM, Yahoo News)Sarah Personette (CEO, Puck)Moderator: Megan Poinski (Forbes) What it’s about:The media world is shifting fast. AI is changing how newsrooms work, audiences are consuming content in new ways, and platforms like Substack are giving rise to niche voices. This candid conversation between top media execs digs into how they’re leading through change—and what it means for the rest of us. You’ll learn how to: Go direct-to-audience without losing key media relationships Build transparency and trust in a time of growing media skepticism Navigate the rise of influencer-style storytelling in journalism Use platforms like Substack and newsletters to r

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 The Power of Showing Up Like a Snapchatter

🎥 The Power of Showing Up Like a SnapchatterSummit Replay

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series continues in mCommunity—next up, a session that dives into what it really means to show up like a Snapchatter: 🎥 The Power of Showing Up Like a Snapchatter Speakers:Nona Yadegar (Director, Product Strategy & Operations, Snap Inc.) Gigi Christine (Creator) Brian Mandler (Cofounder, The Network Effect) What it’s about: Snapchat isn’t just another platform—it’s where Gen Z shows up. With 453M+ daily users, it’s a space for real connection, where people feel comfortable, seen, and part of something. This conversation with Snap’s Nona Yadegar, a Snap Star Creator, and a leading voice in creator marketing digs into why authenticity is everything—and how brands and creators are making an impact by acting like Snapchatters themselves. You’ll learn how to: Connect with Gen Z through real, unfiltered engagement (5:30) Build community by tapping into what your audience act

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 Why Influencer Marketing Partnerships Succeed (or Fail)

🎥 Why Influencer Marketing Partnerships Succeed (or Fail)Summit Replay

🎥 Summit Replay Series #6: Why Influencer Marketing Partnerships Succeed (or Fail) Not every influencer campaign delivers. Some catch fire. Others barely flicker. So, what’s the difference? In this honest and insightful fireside chat, Sarah Boyd (CEO, The Digital Dept.) digs into the why with creators Wendy Nguyen, Alex Wong, and Alyssa McKay—each of whom has built not just an audience, but real trust. Sarah Boyd CEO, The Digital Dept. Wendy Nguyen Content Creator - Wendy’s Lookbook Alex Wong Content Creator & Dancer Alyssa McKay Content Creator - Snapchat What you'll learn from this conversation: Why trust and creative freedom are non-negotiable How clear communication builds lasting partnerships Real stories behind campaigns that delivered—and why What brands often get wrong (and how to avoid it) Why ROI isn’t always about follower count 📣 One highlight?“We grossed $1M in sales for my brand—with zero ad spend

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥 Human-First Communications in an AI-World

🎥 Human-First Communications in an AI-WorldSummit Replay

Couldn’t make it to Summit? Or just want to rewatch a standout session?We’ve got you covered. The Summit Replay series is now live in mCommunity—starting with one of our most insightful sessions: 🎥 Human-First Communications in an AI-World Speaker: Sona Iliffe-Moon, Yahoo What it’s about:As AI continues to reshape industries, communications teams must strike a balance between efficiency and authenticity. While automation can streamline processes, maintaining a human-first approach is key to preserving trust.Sona Iliffe-Moon shares how Yahoo integrates AI into its communication strategies while ensuring that human creativity, empathy, and strategic thinking remain at the forefront. This session explores the practical applications of AI in PR and marketing—without compromising the personal touch that audiences expect. You’ll learn how to: Leverage AI to reduce repetitive tasks and focus on high-impact storytelling Foster adoption and innovation within internal teams by demonstrating A

kelly.bebenekmEmployee

published in Meltwater Summit 2026

Call for Speakers: Summit 2026 – New York City

Call for Speakers: Summit 2026 – New York City

Next year, Summit is coming back to NYC—and this is your chance to share the stage with world-class speakers like Reese Witherspoon, Trevor Noah, and Ryan Reynolds. We’re looking for bold voices, fresh perspectives, and real stories from the frontlines of PR, communications, and marketing. Whether it’s a case study, an innovative strategy, or lessons learned the hard way, we want to hear from you. 👉 If you’ve ever thought, “I should be on that stage,” this is your moment. Apply now to be a speaker at Summit 2026.

kelly.bebenekmEmployee

published in Meltwater Summit 2026

Meltwater Summit 2026: ✨ Join Us in NYC ✨

Meltwater Summit 2026: ✨ Join Us in NYC ✨

We’re heading back to New York City on May 5–6, 2026 for two days of bigger ideas, bolder insights, and can’t-miss connections. ✨ Last year’s Summit featured Reese Witherspoon and astronaut Jonny Kim — and we’re building a keynote lineup that might just top it.Expect actionable strategies, thought-provoking sessions, and networking with 1,200+ PR, comms, and marketing leaders who are shaping the future of our industry.You’ll walk away with practical takeaways you can put into action immediately — whether it’s future-proofing your PR strategy, sharpening your marketing campaigns, or building stronger brand resilience. 🎟️ Super early bird pricing is live now — $499 (save $400). This is as low as it will go. [Register now to lock in the best price] Bonus: mCommunity Champions can earn a free ticket to Summit. [Learn how here]

NatKitExplorer

asked in Meltwater Summit 2025

Hi Meltwater Community,I was wondering if anyone has had issues with commenting on the Meltwater Summit replays? When I try to comment, I receive the below error:Would appreciate any troubleshooting ideas 💡.Thanks

kelly.bebenekmEmployee

published in Meltwater Summit 2025

Summit 2026: We’re heading back to NYC!

Summit 2026: We’re heading back to NYC!

Summit 2026 is Coming! We’re heading back to New York City! Mark your calendars for May 5–6, 2026 at the Marriott Marquis in Times Square. Get ready for two days packed with bold ideas, fresh insights, and powerful connections. 📅 Registration opens August 18 — don’t miss your chance to grab early bird pricing! In the meantime, check out these Summit highlights to keep the inspiration going: 🎥 Watch the 2025 Main Stage recordings 📊 Read the top trends from Summit 2025 📘 Download the Marketing Playbook and PR Playbook for actionable takeaways you can put to work now Want to Earn a free ticket to summit? Learn how being active on mCommunity earns you a seat. Stay tuned—early bird tickets are almost here. See you in NYC!

idaExplorer

asked in Meltwater Summit 2025

Meltwater Summit 2026

Howdy! I’m looking to get information on when Meltwater Summit 2026 early bird prices will be available? Thank you!

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥The Perfect Brand Recipe – Creating a Cultural Phenomenon with Crumbl CookieSummit Replay

How do you turn a single cookie shop into a billion-dollar brand? For Crumbl Co-Founder and CBO Sawyer Hemsley, it started with a pink box, a passion for branding, and a whole lot of social media. In this fast-paced, energetic session from Summit, Sawyer breaks down how Crumbl baked its way into the hearts (and feeds) of millions—turning fan content, influencer collabs, and customer feedback into a viral, community-led movement. Speaker: Sawyer Hemsley, Co-Founder & Chief Branding Officer, CrumblAs the original store manager, delivery driver, and social media lead, Sawyer helped shape Crumbl from a college side hustle into one of the fastest-growing dessert brands in the world. Now as CBO, he leads Crumbl’s brand, creative, and marketing efforts—bringing cookies (and culture) to millions. Key Takeaways: Influencer marketing fuels organic brand growth. Crumbl never paid for early influencer buzz—and still saw massive reach. (10:45) Brand partnerships can drive excitement and exclu

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥Strategic Communications: Crafting Authentic Brand Narratives in Niche Markets with Crocs, Inc.Summit Replay

In this can't-miss Summit session, Melissa Layton, VP of Global Communications at Crocs, Inc., shares how the brand went from polarizing to powerful through strategic collaborations, user-led innovation, and a bold, authentic voice.With a lean team and a modest budget, Crocs created a cultural movement by embracing what made them different—and listening to what their audience wanted. Melissa breaks down what it takes to turn a brand into a community-driven phenomenon. Speakers: Melissa Layton — Vice President, Global Communications, Crocs, Inc. Samantha Davis Crocker — Sr Enterprise Account Manager, Meltwater Key Takeaways: Even a small, scrappy team can drive big brand impact—Crocs’ transformation started with one PR lead and a clear, focused strategy. (00:06:15) Social listening unlocks unexpected opportunities—Tuning into what fans were saying on social led to authentic, high-impact collaborations like Post Malone. (00:15:20) Fan-led innovation drives cultural relevance—Letti

kelly.bebenekmEmployee

published in Meltwater Summit 2025

🎥How Hershey Turns Social Data Into Strategy

🎥How Hershey Turns Social Data Into StrategySummit Replay

Social media isn’t just noise—if you know where to look, it’s a goldmine of insight.In this Summit 2025 replay, Paige Walker from The Hershey Company shows us how her team turns social conversations into smart business decisions. From campaign adjustments to product innovation, you’ll get a behind-the-scenes look at how insights fuel strategy at one of the world’s most iconic snacking brands. What you’ll learn: How to extract real meaning from large datasets Techniques to track shifting trends and sentiment What actually happened when Hershey changed its beloved Kisses holiday ad Why social listening played a role in launching new products (like freeze-dried Jolly Ranchers 👀) This is a great watch if you’re working in brand, insights, or communications—and want to make better, faster decisions using data you already have.Speaker: Paige Walker, Associate Manager, Consumer Insights, The Hershey Company

YJenkinsExplorer

asked in Meltwater Summit 2025

Registration receipt

How can I get a receipt for the conference registration? I emailed and got no response. Can someone please help!

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