Summit Workshop Idea - From Many Voices to One Brand: Using Social Listening to Create Consistency

Description: This workshop focuses on one of the most common challenges faced in large organizations: having hundreds of people representing a brand on social media without any formal training. Drawing directly from experience leading internal seminars for non-social professionals, this session explores how social listening and data are used to reinforce consistency and brand credibility through tone, messaging, trends and audience perception. 

Rather than assuming your team already understands social strategy, this workshop shows you how to meet people where they are. Learn how to teach brand voice, tone and platform expectations in a way that is accessible and aligned with organizational goals and expectations. Maximize your use of social listening to reinforce what consistency looks like in daily practice.

Why this topic matters & what attendees will walk away with: 

When many people are responsible for posting on behalf of a brand, inconsistency often stems from a lack of shared understanding—not a lack of effort. Social listening provides a data-backed way to educate teams and create alignment.

Attendees will walk away with:

• Ways to use Meltwater social listening to teach brand voice to non-experts
• Techniques for showing teams how audiences actually perceive the brand
• Practical methods for turning listening insights into clear, usable guidance
• Strategies for creating consistency across many contributors without policing
• A repeatable approach to building a cohesive digital presence using data, not opinion

About Me: I’m Lauren Rios, Digital Media Manager at California Baptist University, where I oversee brand voice and social strategy across six institutional accounts. I regularly educate non-social professionals who manage social media as part of their role, helping align dozens of contributors around one consistent digital presence. With more than 10 years of experience across higher education and agency communications, my work focuses on creating clarity and consistency at scale.