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pia.mitchell
mChampion Level 1
pia.mitchellmChampion Level 1
mChampion Level 1
May 5, 2026
Question

Learnings from Meltwater Summit!

  • May 5, 2026
  • 3 Replies
  • 56 views

Day 1 has been a blast! 
 

My biggest learning so far:

 

The majority of AI citations are coming from individual LinkedIn profiles vs. official company pages. 40% are from established LI members (those with 10k+ followers). 35% are from everyday members (>10k followers). 
 

Really has me thinking about how my own agency approaches AI Visibility and GEO… and the importance of being (and promoting) thought leadership within my company! 

    3 replies

    DEClarke
    mChampion Level 3
    DEClarkemChampion Level 3
    mChampion Level 3
    May 5, 2026

    ​@pia.mitchell, I’m so excited to see your Lego figure. Here’s mine:

     

      pia.mitchell
      mChampion Level 1
      pia.mitchellmChampion Level 1Author
      mChampion Level 1
      May 5, 2026

      ​@DEClarke Love it!!! Here is mine… can you tell what I’m manifesting in 2026? 😂

       

        DEClarke
        mChampion Level 3
        DEClarkemChampion Level 3
        mChampion Level 3
        May 5, 2026

        That’s brilliant, ​@pia.mitchell!

          Maria Dehne
          mChampion Level 3
          Maria DehnemChampion Level 3
          mChampion Level 3
          May 6, 2026

          Love the minifigs!

            pia.mitchell
            mChampion Level 1
            pia.mitchellmChampion Level 1Author
            mChampion Level 1
            May 6, 2026

            Thanks, ​@Maria Dehne. I was saying earlier today that you were missed at Summit! Hope one of these days we can meet IRL 🙌

              Maria Dehne
              mChampion Level 3
              Maria DehnemChampion Level 3
              mChampion Level 3
              May 7, 2026

              Aw, thank you for thinking of and mentioning me and I very much hope the same!!! 

                kelly.bebenek
                mEmployee
                kelly.bebenekmEmployee
                mEmployee
                May 11, 2026

                That stat sparked a lot of conversation today 👀

                It’s such an important shift because it changes the way brands think about visibility and authority in AI-generated answers. People are increasingly trusting people, not just corporate websites.

                The agencies and brands that invest in employee advocacy, executive visibility, and authentic thought leadership are likely going to have a major advantage in GEO.

                Curious, do you think this changes how your company will approach LinkedIn strategy or thought leadership programs moving forward?

                Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
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