Meltwater Summit 2026

Where does everyone think AI is going to best help influencer selection?

Day 1 has been a blast!  My biggest learning so far: The majority of AI citations are coming from individual LinkedIn profiles vs. official company pages. 40% are from established LI members (those with 10k+ followers). 35% are from everyday members (>10k followers).  Really has me thinking about how my own agency approaches AI Visibility and GEO… and the importance of being (and promoting) thought leadership within my company! 

Any other social media managers hanging around on Summit Day 2 in NYC? If so, let’s connect and chat over lunch!

A key takeaway from day one of sessions was insights are great and needed but having a human that can analyze and put the data into context is what’s going to keep AI from taking our jobs…for now. 🫣

This chat discussing the role of AI on brand reputation was fascinating! I loved hearing about the neuroscience research on physiological reactions to AI content. Key takeaway: how you disclose the use of AI is equally if not even more important than the act of disclosing itself.  If 4 out of 5 people believe brands should be transparent about their use of AI, how are all of you “priming” your audiences to best receive your AI content? 

After nearly two decades in higher education teaching writing and research, I've been in marketing for nearly four years. Today has really emphasized the gap isn't nearly as narrow as I imagined...and spurred an idea for some great content 😉

Last year the major theme was AI won’t replace you, but you will be replaced by someone who knows how to use AI. This year, it’s going a step further, and we’re learning how and why to ensure our clients and brands are VISIBLE and DESCRIBED WELL/CORRECTLY in AI. I love that Meltwater is helping us keep up and stay relevant in our work. 

As a new Meltwater community member I am having a great time learning about the platform and all of its capabilities! It was also interesting to learn which platforms LLM most frequently pull information from! 

Thanks for highlighting how to use trends! 

First Meltwater Summit! Grateful for my new role and my company for the opportunity to be here! Hearing Gwyneth Paltrow is inspiring and makes me want to boost my own brand 🤟🏼💡

LinkedIn being the #2 most cited source by AI models is the exact proof needed to show that WHAT WE DO MATTERS! Content is key and content creators are VITAL.

I’d love to hear how some nonprofits are using Meltwater Klear to source and build relationships with content creators. Please share any wins or best practices!

So excited to be back at my second Summit! Been learning a lot this year. It’s been nice to add more techniques on how to integrate AI into our processes and strategies.

Heading home tonight after another incredible Summit experience. This year’s event helped me learn where the platform is going with AI and showed some incredible new tools on the way! Special thanks to ​@kelly.bebenek, ​@Victoria Elbers, ​@Cheyenne, ​@Zach_Lepard, ​@Cris Rice and so many others for their work on this event and their workshops! Glad I got to share this moment with Kelly and the other mChampions on stage 1! 

Got an early look at what’s ahead for GenAI lens in the mid year telease. Amazing new tools coming to all parts of the platform! Can’t wait! 

Today has been great! Across the sessions my biggest takeaways from today include:KNOW WHO YOU ARE: with the search landscape changing, now more than ever is the time to fully own your category. It’s less about being for everyone and more about knowing that who you’re for, you’re for. This not only builds an authentic brand, but it also helps with your listening, insights and searches you create in meltwater.    CREDIBILITY MATTERS: as a piggy back to the first bullet, our audience has shifted to LLMs and this fully shifts not just how we support content but WHO expresses our content for us. It affects how we approach creators, employee advocates and even executive presence across social channels. the seasons today have already been so insightful and my wheels are spinning for what I can bring back and start implementing across the brands I work on. 

All of Summit has been great, but my favorite part has been networking with other comms professionals in the association sector to talk about they market to their members. It’s been so beneficial! 

Day 2 is started and “Fan Truths” from yesterday’s social listening session on the main stage is still sticking with me! I’ll be taking home this concept and telling anyone who will listen why social listening is a must-do. 

"celebrate fan truths" behaviors , shared memories, shared experiences all focused on guests. I love the idea of pocketing away little “nuggets” of brand truths from fans. Always have pockets full of ideas to pull from. bravo! 

Which was your favorite session?

I love all of the AEO insights and going to put them into place!