Meltwater Summit 2026

Workshop TopicThis workshop focuses on how organizations can use audience‑analysis frameworks—grounded in motivations, behaviors, and generational patterns—to better interpret media and conversation data. Drawing from research on how different audience segments learn, engage, and form affinities, we’ll explore how these signals surface in media environments and how monitoring platforms can turn them into meaningful organizational insight.Why This Topic MattersToday’s audiences expect tailored communication, credible narratives, and content that meets them where they are. Audience‑analysis research shows that motivations and behaviors shift across age groups and career stages, influencing what people respond to, how they consume information, and what drives their decisions. These same dynamics appear in social, news, and online conversations—making media‑monitoring data a powerful lens into emerging needs and sentiment.Att

The Topic: How does a MarCom team of just two full-time employees manage the reputation of a national "living laboratory" spanning 29 states? At The Ray, we’ve approached our communications like a startup: building the plane while flying it. This session details how we "manufactured" a professional comms structure from the ground up by using Meltwater as a strategic force multiplier. I’ll share our framework for establishing a foundational engine that automates daily content sourcing and brand analytics, allowing a lean nonprofit to support a massive ecosystem of industry stakeholders and state DOT partners simultaneously.Why this topic matters and what attendees will walk away with: Whether you are a nonprofit or a corporate startup, the challenge is the same: you have to look and act like a global giant before you have the headcount to match. This workshop offers a "behind-the-scenes" look at high-efficiency comms engineering, proving that

Workshop topicThis workshop is a practical, results-driven walkthrough of how I used Meltwater as an all-in-one system for: Brand monitoring best practices (mentions, trends, and conversation shifts) Behavioral analytics (dashboards that show what’s working and why) Social scheduling at scale (consistency without burnout) Translating Meltwater insights into content decisions that drive measurable growth This session is designed for social teams who already have Meltwater access but want to move beyond basic usage into repeatable, strategic workflows. This workshop aligns with Meltwater Summit themes around brand monitoring best practices, behavioral analytics, and trends in social insights.Why this topic matters + attendee takeawaysMany organizations invest in tools like Meltwater but don’t

Most insights professionals use Meltwater to track what people say about their brands. But the real innovation gold lies in understanding what consumers struggle with - the gaps, conflicts, workarounds, and friction points they experience daily.This workshop shows you how to shift from reactive brand monitoring to proactive innovation discovery. Instead of waiting for consumers to mention your brand, you'll learn to identify the friction points they experience that your brand can resolve.What You'll Walk Away With:A proven framework for identifying consumer friction points that become innovation springboards The exact Mira AI prompts I use to analyze broad social conversations for market gaps Live demonstration of finding real innovation opportunities in real-time Methodology to transform social listening from reporting tool to strategic wayfinderThe transformation: Walk in as someone

Workshop topicThis workshop is about a simple shift. Most organizations collect media intelligence. Very few act on it fast enough.The session shows how Meltwater automation, connected to tools like Microsoft Teams, can push the right information to the right people the moment it matters. No dashboards. No extra platforms. Just intelligence where work already happens.Why this topic matters and what attendees will walk away withMedia intelligence often stops at awareness. This workshop focuses on what happens next.Attendees will leave with:• Practical ideas to automate alerts and insights• Real examples of Meltwater inside Teams workflows• A clearer way to reduce delays and internal noise• A new perspective on using Meltwater beyond reportingEverything shared comes from real operational use, not theory.Short introduction about the workshop leadI work at a Québec-based organization whose

Workshop Overview (30 minutes)For many years, Midwest Food Bank was focused on doing the work in front of us, serving families facing hunger and responding when communities needed help. While the work was growing, we weren’t always sharing those stories beyond our closest partners.Like many mission-driven organizations, our priority was service, not visibility. Over time, we learned that sharing our story more consistently could help others understand the need, join the work, and support the mission in new ways.This workshop is designed for organizations just beginning to explore earned media and measurement. We’ll share what we learned along the way, starting small, using simple tools, and gradually becoming more intentional about how we track and understand our media efforts with the help of Meltwater.What Attendees Will LearnAttendees will leave with practical starting points, including: How we began using press releases as a

I’d love to host a session focused on how brands can clearly define what they want to be known for and then actively track, defend and grow that authority over time using Meltwater.I’m a senior marketing and PR strategist who has spent years helping organizations move beyond “more coverage” toward strategic, intentional visibility. In my work across agency and in-house roles, Meltwater has been a core tool I use to connect brand positioning, competitive intelligence, media outreach and real-time response in one cohesive strategy.This session will walk through a practical framework I use with clients to: Identify the top three areas they want to own or lead Understand which competitors are competing for the same attention Translate those pillars into keyword-driven monitoring and reporting Proactively place stories that support those pillars and react quickly when target conversations break

Description: This workshop focuses on one of the most common challenges faced in large organizations: having hundreds of people representing a brand on social media without any formal training. Drawing directly from experience leading internal seminars for non-social professionals, this session explores how social listening and data are used to reinforce consistency and brand credibility through tone, messaging, trends and audience perception. Rather than assuming your team already understands social strategy, this workshop shows you how to meet people where they are. Learn how to teach brand voice, tone and platform expectations in a way that is accessible and aligned with organizational goals and expectations. Maximize your use of social listening to reinforce what consistency looks like in daily practice. Why this topic matters & what attendees will walk away with: When many people are responsible for posting on behalf of a brand

Workshop DescriptionIn this unique perspective from a Canadian utility, this social media expert will share how we use Meltwater’s AI Mira Studio and Social Listening to stay ahead of a potential crisis. This includes discovering the crises early and quickly, how to use social listening to navigate throughout a crisis, and how to optimize responses and content during and after a crisis. Why this matters?We’ve been able to use Mira Studio to look into potential crises within a few minutes and utilize Mira AI Summary to our advantage. Whether we’re looking at chatter at a small community level or a wide scale, province level issue, we provide a unique perspective on how to navigate and discover issues. Canadian publications and social discussions tend to have a smaller reach than US counterparts, and finding a crisis can be challenging until it gets larger. This approach allows us to zero in on issues quicker that can otherwise be missed.

Topic: We’ve been using Meltwater as our new way showcase the business value of PR and media investment to senior executives in a way that’s fast, visual, and easy to understand. Those executives can, in turn, share this up to other executives or board members – justifying the spend with our agency.Instead of traditional earned media reporting, our agency now uses Meltwater Mira to connect coverage and social performance to outcomes leadership actually cares about is a way that is easy to digest and that immediately showcases value.Specifically, we use:• Share of Voice ranking as a core metric to show how a brand is moving up (or down) against competitors over time.• Sentiment analysis to demonstrate reputation impact, not just volume. This also allows us to get ahead of any negative sentiment, while showcasing positive sentiment as a proof point that consumers value what we are showcasing.•

Topic:How to transform media measurement from backward-looking reporting into forward-looking strategic intelligence. This workshop introduces practical frameworks from my forthcoming book Reputation Intelligence - including the Media Reputation Score (MRS), Persona-Based Insights, and the SIGNAL methodology - to help practitioners deliver insights that executives actually act on.Why this matters / What attendees will walk away with:Communications teams are drowning in data but starving for insight. We produce dashboards filled with mentions, reach, and sentiment - yet the reports get filed, not acted on. And now AI is automating the very metrics we've built careers around.Attendees will leave with:The "So What Test" - a filter ensuring every signal answers: What's changing? Why does it matter? What should we do? A Persona-Based Insights approach to build measurement around executive decision-make

We’ve all been there. A colleague sends you a negative article, a tweet, or a Reddit post about your brand that has the potential to cause chaos. Despite having brand searches and alerts set up, you’ve never seen it before. How can you more effectively use Meltwater to stay on top of a content landscape that moves by the millisecond?This workshop breaks down how to develop real-time, always-on crisis monitoring for complex, global organizations. More importantly, we’ll walk through how to effectively collaborate with stakeholders across your company to build a media monitoring feedback loop — enhancing your ability to spot a potential spark before it becomes an inferno and move through crisis faster.What attendees will learnHow to build ongoing Meltwater monitoring for potential crises most relevant to their brand How to develop more effective brand searches that take into account local language, cultural differences, and how peopl

This workshop explores how communications leaders can identify, shape, and secure earned media opportunities in a world where visibility depends not only on traditional SEO but also on how AI systems interpret and elevate our organizations. I’ll walk attendees through how I use Meltwater to monitor emerging narratives, uncover high‑value media moments, and strategically position Ultimate Medical Academy in conversations that influence both human audiences and algorithmic ones. With 2026 being the Year of the Fire Horse, a year symbolizing boldness, decisive action, and fearless communication, this session will focus on how to bring that same energy to your media strategy.This topic matters because the communications landscape has never been louder or more competitive. AI‑driven discovery is reshaping how stories spread, how reputations are formed, and how organizations are ranked, summarized, and surfaced. Attendees will leave with a clear framework for spotting earned media

DescriptionThis workshop breaks down how the Storytelling team at Langara College used Meltwater to spot an early media signal about alumnus Hudson Williams, move fast on an interview at exactly the right moment, and then keep momentum going through smart media monitoring and social listening. It’s a practical walkthrough of how we turned a “one article” into a full, audience-led activation and success story. Why it matters + what attendees will walk away withIn this session, we’ll share: How we used Meltwater to catch a spark early and make a confident call internally. How we moved from monitoring to action, turning that signal into an interview and s

Title: Summit Workshop Idea – “Turning Crisis into Opportunity: Lessons from Association Communications and Supporting Police Unions”Description:Workshop Topic:This workshop explores the critical lessons learned from managing crisis communications and day-to-day messaging for associations and police unions across Ontario, Canada. We’ll demonstrate how integrating Meltwater’s listening and monitoring tools elevates member value, strengthens proactive reputation management, and keeps organizations ahead of emerging issues.Why This Topic Matters:In today’s fast-paced media landscape, public sector associations—especially police unions—face scrutiny, misinformation, and rapidly evolving crises. Effective communication is not only about managing the moment, but building trust and value for members every day. Attendees will discover actionable best practices for:Navigating complex crises with confidence and transparency

We’ve all been in a situation where a client continues to get left behind in some of the more trending, topical discussions taking place across their market. As an agency partner, the first question is why? Yes, some may have more budget and resources, but more often than not it is because of consistent focus. And the answer can be found in the data.One of the benefits of the Meltwater platform is that you can design your dashboard in a way that makes the connection between brands and topics. It starts with knowing what your brand wants to be connected with - can it be a prospective partner? M&A target? Vertical? Topical market discussions?  Through Meltwater you can pinpoint exactly where you’re competition is succeeding and begin the analysis phase. This allows you to make grounded recommendations based on data which will allow you to begin the engagement phase with those covering your competition. Being able to show how others are consistently staying focused on certai

This workshop explores how proactive brand monitoring, timely responses, and strategic public relations can help public organizations navigate today’s complex communications landscape. In an era where everyone has social media and a camera, brand sentiment can shift rapidly and unpredictably. Communications teams are no longer reacting days later; they are responding in real time.This session will examine how communications leaders and teams can stay in control of the narrative, build trust with internal leadership, and protect organizational reputation before issues escalate. Why this topic matters and what attendees will walk away with Attendees who attend will learn:How to use Meltwater to monitor brand sentiment and report meaningful insights to

This workshop explores how proactive brand monitoring, timely responses, and strategic public relations can help public organizations navigate today’s complex communications landscape. In an era where everyone has social media and a camera, brand sentiment can shift rapidly and unpredictably. Communications teams are no longer reacting days later; they are responding in real time.This session will examine how communications leaders and teams can stay in control of the narrative, build trust with internal leadership, and protect organizational reputation before issues escalate. Why this topic matters and what attendees will walk away with Attendees who attend will learn:How to use Meltwater to monitor brand sentiment and report meaningful insights to

The Topic: This workshop flips the script on social listening. Instead of using data solely to monitor the conversation, we will explore how to use it to manufacture the conversation.This session covers the "Identify-Verify-Amplify" framework: Identify: Using Meltwater to spot "white space" in trending industry topics where media narratives are stagnant or missing. Verify: Creating proprietary data (surveys, internal user data) specifically designed to generate headlines that fill that white space. Amplify: Packaging that proprietary data into press releases and pitches that journalists crave because the story is already backed by numbers.  Why this matters & Key Takeaways: In a crowded media landscape, opinions get ignored, but data gets published. Attendees will walk away with a replicable

This workshop will focus on using Meltwater Insight Reports to conduct meaningful competitive analysis—moving beyond surface-level metrics like total mentions or top outlets and toward insights that actually inform strategy.In this session, I’ll walk through how I use Insight Reports in a real-world public affairs and media relations environment to understand where we stand in the market, how we compare to peers, and where to prioritize next.What this workshop will cover1. Building the report (the foundation): How to structure effective search terms for your organization and competitors Tips for minimizing noise and aligning reports to your strategic goals How to build reports that remain consistent and usable over time 2. Interpreting insights (the “so what”): Understanding competitive position, share of conversation, and cover

Why This Topic Matters & What Attendees Will Walk Away WithBrand perception moves fast, and PR teams can no longer rely on intuition alone. Data is now the backbone of effective communications, and Meltwater Explore is one of the most powerful tools available to understand conversations, measure brand health, and uncover actionable insights. In this workshop, attendees will learn how to use Explore to build a truly data‑driven PR strategy. They will walk away with clear, practical steps for identifying trends, setting measurable objectives, and transforming data into communications actions that drive real business results.About Me & Why I’m the Right Person to Lead This WorkshopI am a Mechanical Engineer with 15 years of experience who discovered a passion for the intersection of data and communications. After building my career in a multinational corporation, I transitioned into the Public Relations industry with a

This workshop will dive into the art and science of A/B testing and crafting compelling copy for social media ads. Attendees will learn how to test effectively, interpret results, and refine their messaging to drive better engagement and ROI.Drawing from my background in healthcare marketing and my current role in the pharmacy benefits space, I’ll share real-world examples of how data-driven testing and strategic copywriting can transform campaigns. With years of experience navigating the highly regulated healthcare industry, I’ve developed a knack for creating impactful, compliant messaging that resonates with diverse audiences.Why This Topic Matters:Social media advertising is a crowded space, and standing out requires more than just creativity—it demands strategy. A/B testing is a powerful tool to uncover what works, while strong copywriting ensures your message connects with the right audience. This workshop will equip attendees with action

The topic I want to run a workshop on:A hands-on workflow for turning Meltwater Explore insights into a clear, executive-ready narrative brief. We’ll use Mira to accelerate synthesis and sense-making, then apply a simple structure to translate that insight into what matters, what to do next, and how to say it in your brand voice.Why this matters and what attendees will walk away withComms and marketing teams aren’t short on data, but we can get stuck in “reporting mode” and struggle to turn coverage and conversation into insights leaders can actually act on. This workshop helps attendees move from monitoring to meaning and action, quickly and confidently, without the output feeling generic or overly AI-written.Attendees will leave with:A simple Insight-to-Action Brief template they can reuse for weekly updates, wrap reports, and planning A repeatable workflow: Explore signal -> Mira synthesis ->

The topicThis workshop breaks down how communications teams can use Meltwater beyond basic media monitoring to actively shape media strategies, spot opportunities in real time, and course-correct campaigns based on how coverage is landing. The session will walk through a practical, end-to-end approach: researching journalists, understanding reach and share of voice, identifying timely newsjacking moments, tracking coverage as it happens, and using those insights to refine media plans and client recommendations.Why this topic matters & what attendees will walk away withMany teams collect data, but fewer know how to turn it into confident decisions. This workshop is designed for communicators who want to move from “reporting on coverage” to using coverage to drive strategy.Attendees will walk away with:A clear framework for using Meltwater to inform media pitching and media relations planning, not jus