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Explore+ supports Meta data collection via credential-based access, with topic coverage and improved credential flexibility.

 

This gives you reliable access to Meta content – including Facebook public pages and Instagram business/creator accounts.

 

This article will cover:

 

 

 

Why this Matters

 

We’ve made it easier and more flexible to track content from Facebook and Instagram (Meta platforms) within Meltwater Explore+. You can now define exactly what Topics you want to monitor and connect Meta business accounts with just a few credentials — all while staying compliant with Meta’s data policies.

 

Explore+ now allows you to:

  • Add Meta topic tracking directly into your Meltwater Projects and Saved Searches.

  • Connect a small number of business credentials to collect content from public pages and creators — no need to manage multiple logins.

  • Capture the Meta content that matters most to you, such as brand mentions, competitor activity, and campaign results.

 

This update gives you a private, secure space to track Facebook and Instagram content in a way that’s tailored to your organization’s needs. You can:

  • Focus on topics relevant to your brand or clients, not just general trends.

  • Scale easily — one credential can unlock access to many accounts.

  • Maintain data privacy and policy compliance, while still getting deep insight.

 

 

Setting Up Topics in Explore+

 

  1. Click the Account drop-down in the left hand navigation bar
  2. Select Social Connections
  3. Ensure you are on the Monitored Connections tab
  4. Navigate to Facebook Authentication or Instagram Authentication 
  5. Click the + icon under Topics
  1. Select up to five topics to monitor

Note: You can plug in 5 topics per credential (26 topics available). Each topic brings in data from a database of selected Meta profiles.

  1. Click OK

 

Note: Content surfaces when it matches keywords in your searches. To exclude Topics content from results, add NOT metaData.provider.specifier:"Unified-Fetcher-Facebook-Pages-Topics" to the boolean in your search.

 

 

Data Collection

 

  • Backfill available:
    • 1.5 years of data per topic today
    • 2 years of data per topic starting Jan 2026

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